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• W2096575407 abstract "Cultural events play a vital role in the social, cultural, political and economic development of a country or a region. In tourism, they appear as a 'weapon' to identify or position a destination, attract more tourists, improve the image of the place or combat the seasonality. The motivations to participate in a cultural event are multiple and depend on the nature of the This paper aims to identify and analyze the two main motivations of tourists to visit the Flower Festival in Madeira Island, as well as its intention to future behavior. To materialize the objective it was applied a survey to tourists through a convenience sample. The results showed that the two main motivations for the majority of respondents, who visited the event for the first time, were associated with 'know the culture of the event' and 'participation in a special event. For the most tourists that were in visit repeated, the two main motivations were related to the ‘cultural aspects of the event’ and with the ‘atmosphere of the event’." @default.
• W2096575407 created "2016-06-24" @default.
• W2096575407 creator A5071402323 @default.
• W2096575407 date "2014-01-01" @default.
• W2096575407 modified "2023-09-25" @default.
• W2096575407 title "Tourism and cultural events: Madeira Island Festival Flower and tourist motivations" @default.
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• W2096575407 hasPublicationYear "2014" @default.
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