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- W2097660301 abstract "Building on Karl Weick’s (1990) “Technology as Equivoque,” I examine the ways in which consumers construct interpretations of a new product: Apple’s iPad. I explore the sensegiving (by Apple) and t..." @default.
- W2097660301 created "2016-06-24" @default.
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- W2097660301 date "2013-01-01" @default.
- W2097660301 modified "2023-09-27" @default.
- W2097660301 title "New Technology as Equivoque: Time and Experience in Sensemaking and Sensegiving about Apple’s iPad" @default.
- W2097660301 doi "https://doi.org/10.5465/ambpp.2013.10342abstract" @default.
- W2097660301 hasPublicationYear "2013" @default.
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