FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2098049132> ?p ?o ?g. }

• W2098049132 endingPage "70" @default.
• W2098049132 startingPage "54" @default.
• W2098049132 abstract "Purpose This study evidences the influence that sales promotion has on brand choice behaviour. Establishments wish to influence consumers' buying behaviour, and thus they launch strong promotional campaigns or introduce changes in their price policies, among other actions. However, they are not always capable of achieving their goal, since, although they may reach their objective in the short term, when the longer term is considered there are undesirable consumer actions. Design/methodology/approach The problem of consumer brand choice can be adequately described with logit models that allow the use of discrete dependent variables. The probability that the consumer chooses a brand depends directly on the capacity of satisfaction that the brand holds for him/her. In this case, the dependent variable is the brand, and the independent variables are price, reference price, losses and gains, and the different types or techniques of sales promotion. With the aim of obtaining the necessary information for the present study, a regional consumer panel was used. Findings The results show that it is necessary to consider the product's promotional state at the moment of purchase as an explanatory element of the process. Promotion is a tool that can help manufacturers and/or retailers in the achievement of their objectives (try the brand, help to decide what brand to buy, etc.). Immediate price reduction is the technique that exerts greatest influence on the brand choice process. It is possible that the consumer perceives a promotion, for example, coupons or rebates, but does not modify his or her behaviour. In this case, manufacturers and/or retailers will be investing their resources in promotional actions that do not have any effect on the consumer. Originality/value Presents a regional consumer panel that has been elaborated and planned by the authors. Because of this, the information collected is just what was necessary for this study. On the other hand, the paper shows that is very important to know the consumer's preferences and the actions that influence his or her behaviour. Considering the results, it seems that promotions based on price have the greatest effectiveness." @default.
• W2098049132 created "2016-06-24" @default.
• W2098049132 creator A5003525766 @default.
• W2098049132 creator A5035098443 @default.
• W2098049132 date "2005-01-01" @default.
• W2098049132 modified "2023-10-14" @default.
• W2098049132 title "Consumer evaluations of sales promotion: the effect on brand choice" @default.
• W2098049132 cites W1969683390 @default.
• W2098049132 cites W1981306160 @default.
• W2098049132 cites W1991484504 @default.
• W2098049132 cites W1994575315 @default.
• W2098049132 cites W1998980592 @default.
• W2098049132 cites W2004037755 @default.
• W2098049132 cites W2014734694 @default.
• W2098049132 cites W2025847105 @default.
• W2098049132 cites W2029864946 @default.
• W2098049132 cites W2033434148 @default.
• W2098049132 cites W2036114930 @default.
• W2098049132 cites W2042159725 @default.
• W2098049132 cites W2044440673 @default.
• W2098049132 cites W2051978847 @default.
• W2098049132 cites W2066482158 @default.
• W2098049132 cites W2068816718 @default.
• W2098049132 cites W2073388035 @default.
• W2098049132 cites W2076764514 @default.
• W2098049132 cites W2083833236 @default.
• W2098049132 cites W2085869772 @default.
• W2098049132 cites W2145849927 @default.
• W2098049132 cites W2155378746 @default.
• W2098049132 cites W3122132396 @default.
• W2098049132 cites W3122433681 @default.
• W2098049132 cites W3122527281 @default.
• W2098049132 cites W4239517556 @default.
• W2098049132 cites W4246668838 @default.
• W2098049132 doi "https://doi.org/10.1108/03090560510572016" @default.
• W2098049132 hasPublicationYear "2005" @default.
• W2098049132 type Work @default.
• W2098049132 sameAs 2098049132 @default.
• W2098049132 citedByCount "148" @default.
• W2098049132 countsByYear W20980491322012 @default.
• W2098049132 countsByYear W20980491322013 @default.
• W2098049132 countsByYear W20980491322014 @default.
• W2098049132 countsByYear W20980491322015 @default.
• W2098049132 countsByYear W20980491322016 @default.
• W2098049132 countsByYear W20980491322017 @default.
• W2098049132 countsByYear W20980491322018 @default.
• W2098049132 countsByYear W20980491322019 @default.
• W2098049132 countsByYear W20980491322020 @default.
• W2098049132 countsByYear W20980491322021 @default.
• W2098049132 countsByYear W20980491322022 @default.
• W2098049132 countsByYear W20980491322023 @default.
• W2098049132 crossrefType "journal-article" @default.
• W2098049132 hasAuthorship W2098049132A5003525766 @default.
• W2098049132 hasAuthorship W2098049132A5035098443 @default.
• W2098049132 hasConcept C111919701 @default.
• W2098049132 hasConcept C112698675 @default.
• W2098049132 hasConcept C119857082 @default.
• W2098049132 hasConcept C139749660 @default.
• W2098049132 hasConcept C144133560 @default.
• W2098049132 hasConcept C149782125 @default.
• W2098049132 hasConcept C162324750 @default.
• W2098049132 hasConcept C162853370 @default.
• W2098049132 hasConcept C17744445 @default.
• W2098049132 hasConcept C190669063 @default.
• W2098049132 hasConcept C199539241 @default.
• W2098049132 hasConcept C23213687 @default.
• W2098049132 hasConcept C2524010 @default.
• W2098049132 hasConcept C27574286 @default.
• W2098049132 hasConcept C2776314989 @default.
• W2098049132 hasConcept C2781402841 @default.
• W2098049132 hasConcept C33923547 @default.
• W2098049132 hasConcept C41008148 @default.
• W2098049132 hasConcept C57375061 @default.
• W2098049132 hasConcept C90673727 @default.
• W2098049132 hasConcept C94625758 @default.
• W2098049132 hasConcept C98045186 @default.
• W2098049132 hasConcept C98147612 @default.
• W2098049132 hasConceptScore W2098049132C111919701 @default.
• W2098049132 hasConceptScore W2098049132C112698675 @default.
• W2098049132 hasConceptScore W2098049132C119857082 @default.
• W2098049132 hasConceptScore W2098049132C139749660 @default.
• W2098049132 hasConceptScore W2098049132C144133560 @default.
• W2098049132 hasConceptScore W2098049132C149782125 @default.
• W2098049132 hasConceptScore W2098049132C162324750 @default.
• W2098049132 hasConceptScore W2098049132C162853370 @default.
• W2098049132 hasConceptScore W2098049132C17744445 @default.
• W2098049132 hasConceptScore W2098049132C190669063 @default.
• W2098049132 hasConceptScore W2098049132C199539241 @default.
• W2098049132 hasConceptScore W2098049132C23213687 @default.
• W2098049132 hasConceptScore W2098049132C2524010 @default.
• W2098049132 hasConceptScore W2098049132C27574286 @default.
• W2098049132 hasConceptScore W2098049132C2776314989 @default.
• W2098049132 hasConceptScore W2098049132C2781402841 @default.
• W2098049132 hasConceptScore W2098049132C33923547 @default.
• W2098049132 hasConceptScore W2098049132C41008148 @default.
• W2098049132 hasConceptScore W2098049132C57375061 @default.
• W2098049132 hasConceptScore W2098049132C90673727 @default.
• W2098049132 hasConceptScore W2098049132C94625758 @default.

• next