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- W2098366821 abstract "Researchers in operational research have used fuzzy c-means clustering ubiquitously in a wide range of areas. It appears that Internet portals can also benefit from this powerful methodology. This paper tests the applicability of fuzzy c-means clustering to Internet portals and shows that there exist meaningful clusters among the potential users of an Internet portal that offers business-related information. The results suggest that Internet portals can use fuzzy c-means clustering to determine homogenous groups of people and offer specific information to each group." @default.
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- W2098366821 date "2005-08-01" @default.
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- W2098366821 title "Fuzzy c-means clustering and Internet portals: A case study" @default.
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- W2098366821 doi "https://doi.org/10.1016/j.ejor.2003.11.015" @default.
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