Matches in SemOpenAlex for { <https://semopenalex.org/work/W2098724159> ?p ?o ?g. }
Showing items 1 to 88 of
88
with 100 items per page.
- W2098724159 abstract "Despite the growing interest in using online social networking services (OSNS) for advertising, little is understood about what contributes to the social advertising performance. In this research, we pose following questions: How many clicks do social advertisements actually receive? What are the characteristics of the advertisements that receive many clicks? What factors contribute to the clicks on advertisements? In order to answer these questions, we collect data from AdbyMe, a social media advertisement platform that connects businesses, or advertisers, with users of online social network services. Businesses can reach a large target audience through AdbyMe users who publish the advertisements on their social networks. We analyze the factors that may affect the clicks on advertisements being published on OSNS. In particular, we look into the advertised contents as well as the characteristics of users who publish the advertisements. We find that the traditional advertisement content analysis alone cannot fully explain the effectiveness of social advertisements. More importantly, we discover that in a social advertising paradigm, social influence of a publisher has a strong impact on the number of clicks on the advertisements. Our findings suggest that considering both the advertised contents and the influence of advertising publishers allows better understanding of the social advertisement phenomenon." @default.
- W2098724159 created "2016-06-24" @default.
- W2098724159 creator A5023890005 @default.
- W2098724159 creator A5044919331 @default.
- W2098724159 creator A5054839408 @default.
- W2098724159 creator A5075770085 @default.
- W2098724159 date "2013-10-07" @default.
- W2098724159 modified "2023-09-24" @default.
- W2098724159 title "Ads by whom? ads about what?" @default.
- W2098724159 cites W1967579779 @default.
- W2098724159 cites W1972978214 @default.
- W2098724159 cites W1981006082 @default.
- W2098724159 cites W1989230005 @default.
- W2098724159 cites W1989383496 @default.
- W2098724159 cites W1991174619 @default.
- W2098724159 cites W2006992911 @default.
- W2098724159 cites W2011569425 @default.
- W2098724159 cites W2020744307 @default.
- W2098724159 cites W2027135291 @default.
- W2098724159 cites W2076977965 @default.
- W2098724159 cites W2093499986 @default.
- W2098724159 cites W2118519969 @default.
- W2098724159 cites W2129369913 @default.
- W2098724159 cites W3103362336 @default.
- W2098724159 cites W4298013486 @default.
- W2098724159 doi "https://doi.org/10.1145/2512938.2512950" @default.
- W2098724159 hasPublicationYear "2013" @default.
- W2098724159 type Work @default.
- W2098724159 sameAs 2098724159 @default.
- W2098724159 citedByCount "7" @default.
- W2098724159 countsByYear W20987241592014 @default.
- W2098724159 countsByYear W20987241592015 @default.
- W2098724159 countsByYear W20987241592017 @default.
- W2098724159 countsByYear W20987241592019 @default.
- W2098724159 crossrefType "proceedings-article" @default.
- W2098724159 hasAuthorship W2098724159A5023890005 @default.
- W2098724159 hasAuthorship W2098724159A5044919331 @default.
- W2098724159 hasAuthorship W2098724159A5054839408 @default.
- W2098724159 hasAuthorship W2098724159A5075770085 @default.
- W2098724159 hasConcept C10138342 @default.
- W2098724159 hasConcept C108827166 @default.
- W2098724159 hasConcept C110875604 @default.
- W2098724159 hasConcept C112698675 @default.
- W2098724159 hasConcept C136764020 @default.
- W2098724159 hasConcept C144133560 @default.
- W2098724159 hasConcept C15744967 @default.
- W2098724159 hasConcept C182306322 @default.
- W2098724159 hasConcept C2776035688 @default.
- W2098724159 hasConcept C41008148 @default.
- W2098724159 hasConcept C41458344 @default.
- W2098724159 hasConcept C46312422 @default.
- W2098724159 hasConcept C4727928 @default.
- W2098724159 hasConcept C512338625 @default.
- W2098724159 hasConcept C518677369 @default.
- W2098724159 hasConcept C70133500 @default.
- W2098724159 hasConceptScore W2098724159C10138342 @default.
- W2098724159 hasConceptScore W2098724159C108827166 @default.
- W2098724159 hasConceptScore W2098724159C110875604 @default.
- W2098724159 hasConceptScore W2098724159C112698675 @default.
- W2098724159 hasConceptScore W2098724159C136764020 @default.
- W2098724159 hasConceptScore W2098724159C144133560 @default.
- W2098724159 hasConceptScore W2098724159C15744967 @default.
- W2098724159 hasConceptScore W2098724159C182306322 @default.
- W2098724159 hasConceptScore W2098724159C2776035688 @default.
- W2098724159 hasConceptScore W2098724159C41008148 @default.
- W2098724159 hasConceptScore W2098724159C41458344 @default.
- W2098724159 hasConceptScore W2098724159C46312422 @default.
- W2098724159 hasConceptScore W2098724159C4727928 @default.
- W2098724159 hasConceptScore W2098724159C512338625 @default.
- W2098724159 hasConceptScore W2098724159C518677369 @default.
- W2098724159 hasConceptScore W2098724159C70133500 @default.
- W2098724159 hasLocation W20987241591 @default.
- W2098724159 hasOpenAccess W2098724159 @default.
- W2098724159 hasPrimaryLocation W20987241591 @default.
- W2098724159 hasRelatedWork W2462982227 @default.
- W2098724159 hasRelatedWork W2547194909 @default.
- W2098724159 hasRelatedWork W2569429894 @default.
- W2098724159 hasRelatedWork W2630272495 @default.
- W2098724159 hasRelatedWork W2758801054 @default.
- W2098724159 hasRelatedWork W3027142584 @default.
- W2098724159 hasRelatedWork W3126656022 @default.
- W2098724159 hasRelatedWork W3150755883 @default.
- W2098724159 hasRelatedWork W4248618816 @default.
- W2098724159 hasRelatedWork W2913109148 @default.
- W2098724159 isParatext "false" @default.
- W2098724159 isRetracted "false" @default.
- W2098724159 magId "2098724159" @default.
- W2098724159 workType "article" @default.