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- W2098858319 abstract "The paper discusses the shift of paradigm in marketing, brought to front by the focus on relationships, seen as instruments of knowledge creation. The traditional passive role of customers is replaced with an active one, in which the knowledge exchange goes both ways, as we can’t speak, any longer, of trading goods for money, but, more likely, of trading quality for knowledge. The knowledge the company gets from its clients, both internal and external, is further used to build structural capital, to improve the processes which create quality for clients and, respectively, organizational success." @default.
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- W2098858319 date "2008-01-01" @default.
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- W2098858319 title "Relations-Enabled Knowledge Creation" @default.
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