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- W2099511985 startingPage "435" @default.
- W2099511985 abstract "Sport organizations, teams, and athletes are growing constituencies that use socialmedia platforms such as Facebook and Twitter to engage in dialogue with their respective audiences. The purpose of this study was to examine Twitter hashtag use during a major sporting event. Specifically, this study analyzed #WorldSeries during the 2011 World Series. The study employed a content-analysis methodology to determine who was using the hashtag and how it was being used. Using systematic sampling, 1,450 tweets were analyzed. The results demonstrated that #WorldSeries was being used predominantly by laypersons to express fanship, as well as interactivity. When individuals were being interactive with this hashtag, they were doing so mainly with MLB/league officials and other laypersons. Most of these interactive tweets were also expressions of fanship. The implications of these findings are discussed further." @default.
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- W2099511985 date "2012-12-01" @default.
- W2099511985 modified "2023-10-10" @default.
- W2099511985 title "#WorldSeries: An Empirical Examination of a Twitter Hashtag During a Major Sporting Event" @default.
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- W2099511985 doi "https://doi.org/10.1123/ijsc.5.4.435" @default.
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