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- W2099595684 abstract "Unlike standard models of choice, experimental evidence suggests that individuals avoid tradeoffs when choice problems are complex. I analyze the implications of consumers using noncompensatory choice heuristics in a simple Stackelberg game in which firms offer menus of multi-attribute alternatives and influence the attribute considered to be salient by consumers via marketing. I illustrate that there is a tight link between optimal menu design and marketing strategies in equilibrium and briefly discuss the choice-theoretic properties of the consumer’s choice procedure." @default.
- W2099595684 created "2016-06-24" @default.
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- W2099595684 date "2014-01-07" @default.
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- W2099595684 title "Noncompensatory consideration and compensatory choice: an application to Stackelberg competition" @default.
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- W2099595684 doi "https://doi.org/10.1007/s40505-013-0026-0" @default.
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