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• W2099632044 abstract "In this study we seek a descriptive understanding of antismoking television advertising in light of the problem cigarette consumption poses for society today. We establish relationships between ad characteristics and whether ads have a youth or adult orientation, based on a content analysis of 197 antismoking television advertisements produced between 1991 and 1999. The study finds that youth-oriented ads have youth characters, sociability, and humor as common appeals, and social and short-term consequences. In contrast, adult-oriented ads relied on fear appeals and long-term, health-related consequences." @default.
• W2099632044 created "2016-06-24" @default.
• W2099632044 creator A5044127647 @default.
• W2099632044 date "2002-03-01" @default.
• W2099632044 modified "2023-09-23" @default.
• W2099632044 title "Exploring Antismoking Ads: Appeals, Themes, and Consequences" @default.
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• W2099632044 doi "https://doi.org/10.1080/10810730290088003" @default.
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