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- W2099804034 abstract "This is the second part of the study on eCommerce practices and attitudes in Greece. In this part some more qualitative issues were explored in relation to eCommerce in Greece including level of investment, time-frames, scope of eCommerce solutions. The same management, marketing and ICT executives of the 25 medium and large corporations in Greece were interviewed like in the previous part. It is found that despite the understanding of the need for an organized effort and serious investment in eCommerce seldom quality and effectiveness/attractiveness are an issue. Moreover, the same executives sound quite pessimistic about the near future (next 5 years) of eCommerce in Greece usually blaming the mentality of the local decision makers that calls for the lowest possible investment with the highest return on investment almost always on the expense of quality." @default.
- W2099804034 created "2016-06-24" @default.
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- W2099804034 date "2006-01-01" @default.
- W2099804034 modified "2023-09-27" @default.
- W2099804034 title "Ecommerce practices and attitudes in Greece: A pilot qualitative study of medium-large companies - Part II" @default.
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