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- W2100125899 abstract "In this study, we will show that cultural factors are used to explore the different findings; it can influence the initial variables directly without mediation. We also apply an extension model to the Technology Acceptance Model - the COMPASS Acceptance Model which is very suitable for testing mobile services adoption, and may be used to define the weighing factors of mobile servicespsila life cycles in different culture contexts. Data collected from France (Paris) and China (Beijing) was tested against the research model; the results strongly support the proposed model in predicting consumer behaviours when using 3G mobile services. Several implications will help 3G players to determine efficient marketing strategies and access the potential adoption of new mobile services." @default.
- W2100125899 created "2016-06-24" @default.
- W2100125899 creator A5068299119 @default.
- W2100125899 date "2008-06-01" @default.
- W2100125899 modified "2023-09-25" @default.
- W2100125899 title "Key success factors in 3G services adoption: a consumer perspective" @default.
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- W2100125899 doi "https://doi.org/10.1109/iemce.2008.4618000" @default.
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