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- W2100193214 abstract "The large-scale simulation is an exciting new educational technology that is well-suited for use in the capstone marketing course. Large-scale simulation is the first type of simulation to take up virtually an entire semester course. This article discusses the pros and cons of large-scale simulation for instructors wishing to learn more about it." @default.
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- W2100193214 title "Large-Scale Simulation in Marketing Education" @default.
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- W2100193214 doi "https://doi.org/10.1177/027347539301500205" @default.
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