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• W2100585570 abstract "Theory-driven, mass media interventions prevent smoking among youth. This study examined effects of a media campaign on adolescent smoking cessation. Four matched pairs of media markets in four states were randomized to receive or not receive a 3-year television/radio campaign aimed at adolescent smoking cessation based on social cognitive theory. The authors enrolled 2,030 adolescent smokers into the cohort ( n = 987 experimental; n = 1,043 comparison) and assessed them via annual telephone surveys for 3 years. Although the condition by time interaction was not significant, the proportion of adolescents smoking in the past month was significantly lower in the experimental than comparison condition at 3-year follow-up when adjusted for baseline smoking status. The media campaign did not impact targeted mediating variables. A media campaign based on social cognitive constructs produced a modest overall effect on smoking prevalence among adolescents, but the role of theory-based constructs is unclear." @default.
• W2100585570 created "2016-06-24" @default.
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• W2100585570 date "2007-06-29" @default.
• W2100585570 modified "2023-09-23" @default.
• W2100585570 title "Mass Media for Smoking Cessation in Adolescents" @default.
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• W2100585570 doi "https://doi.org/10.1177/1090198106298421" @default.
• W2100585570 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/17602098" @default.
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