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• W2100795105 abstract "We conducted a quantitative meta-analysis of previous research on the technology acceptance model (TAM) in an attempt to make well-grounded statements on the role of subjective norm. Furthermore, we compared TAM results by taking into account moderating effects of one individual-related factor (type of respondents), one technology-related factor (type of technology), and one contingent factor (culture). Results indicated a significant influence of subjective norm on perceived usefulness and behavioral intention to use. Moderating effects were found for all three factors. The findings yielded managerial implications for both intra-company and market-based settings." @default.
• W2100795105 created "2016-06-24" @default.
• W2100795105 creator A5015476482 @default.
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• W2100795105 date "2007-01-01" @default.
• W2100795105 modified "2023-10-02" @default.
• W2100795105 title "A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects" @default.
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• W2100795105 doi "https://doi.org/10.1016/j.im.2006.10.007" @default.
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