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- W2101288758 abstract "ABSTRACT In this article the authors respond to the commentaries by Professors Spekman, Wilson, and Woodside on their article, “Business Marketing: A Twenty Year Review” and share their thoughts on the future of business marketing. In responding to the commentaries, the authors concede that while their review has started the dialogue, much remains to be done. They conclude with a call for the establishment of a broad-based research task force to develop a research agenda and to coordinate research efforts that systematically address the key problems facing business marketing and research practices in business marketing." @default.
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- W2101288758 date "2000-12-07" @default.
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- W2101288758 title "A Reply to the Commentaries on “Business Marketing: A Twenty Year Review”" @default.
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- W2101288758 doi "https://doi.org/10.1300/j033v07n04_06" @default.
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