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- W2101356964 abstract "Mass Communication -- The Process of Sport Information The Print Media -- The Original Model of Sport Information The Broadcast Media -- The Most Powerful Sports Information Providers Sports Information Specialists -- Sport Organisation Managers of Information and Entertainment News Releases -- The Sports Journalist's Lifeline Managed News Events -- News Conferences and Media Days Media Brochures -- Mirror Images of Sports Programs Interviews -- From Personal to Pack Journalism Game Management -- Press-Box and Press-Table Operations Special Events -- From Awards Banquets to National Tournaments The Publicity Campaign -- The Making of an All-American Public Relations Dilemmas -- Under the Media Microscope Law and Ethics -- Playing by the Rules The Future -- The Impact of Media and Technology." @default.
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- W2101356964 date "2001-07-01" @default.
- W2101356964 modified "2023-09-27" @default.
- W2101356964 title "Media Relations in Sport" @default.
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