Matches in SemOpenAlex for { <https://semopenalex.org/work/W2101414918> ?p ?o ?g. }
Showing items 1 to 80 of
80
with 100 items per page.
- W2101414918 abstract "Business simulation game designers typically ignore product line interactions in the design of marketing simulation games. This article addresses the failing by modeling Rust, Zeithaml, and Lemon’s concept of the profitable-product death spiral, a product-mix interaction theory based on the concept of customer lifetime value (CLV). According to their theory, marketers often enter a cycle of decreasing demand by deleting less profitable products. When customers seek multiple products from the same company, the deletion of less profitable ones will often reduce demand for more profitable products as well, rendering them less profitable. Unchecked, the cycle continues until the company fails. This article discusses how to model the “death-spiral” effect by adapting Teach’s gravity-flow model to evaluate the product mix as a kind of “meta-product,” where desired products function as product attributes." @default.
- W2101414918 created "2016-06-24" @default.
- W2101414918 creator A5010109038 @default.
- W2101414918 creator A5039567802 @default.
- W2101414918 creator A5083366467 @default.
- W2101414918 date "2012-05-17" @default.
- W2101414918 modified "2023-09-23" @default.
- W2101414918 title "Modeling the “Profitable-Product Death Spiral”" @default.
- W2101414918 cites W2017565819 @default.
- W2101414918 cites W2075004968 @default.
- W2101414918 cites W2111828529 @default.
- W2101414918 cites W2115737584 @default.
- W2101414918 cites W2140519362 @default.
- W2101414918 cites W2151527246 @default.
- W2101414918 cites W2168142314 @default.
- W2101414918 cites W3148116038 @default.
- W2101414918 cites W4237167522 @default.
- W2101414918 doi "https://doi.org/10.1177/1046878111434474" @default.
- W2101414918 hasPublicationYear "2012" @default.
- W2101414918 type Work @default.
- W2101414918 sameAs 2101414918 @default.
- W2101414918 citedByCount "4" @default.
- W2101414918 countsByYear W21014149182013 @default.
- W2101414918 countsByYear W21014149182014 @default.
- W2101414918 countsByYear W21014149182016 @default.
- W2101414918 crossrefType "journal-article" @default.
- W2101414918 hasAuthorship W2101414918A5010109038 @default.
- W2101414918 hasAuthorship W2101414918A5039567802 @default.
- W2101414918 hasAuthorship W2101414918A5083366467 @default.
- W2101414918 hasConcept C120823896 @default.
- W2101414918 hasConcept C121684516 @default.
- W2101414918 hasConcept C144133560 @default.
- W2101414918 hasConcept C162853370 @default.
- W2101414918 hasConcept C19351080 @default.
- W2101414918 hasConcept C194304873 @default.
- W2101414918 hasConcept C205711294 @default.
- W2101414918 hasConcept C2524010 @default.
- W2101414918 hasConcept C33923547 @default.
- W2101414918 hasConcept C41008148 @default.
- W2101414918 hasConcept C90673727 @default.
- W2101414918 hasConcept C98716237 @default.
- W2101414918 hasConceptScore W2101414918C120823896 @default.
- W2101414918 hasConceptScore W2101414918C121684516 @default.
- W2101414918 hasConceptScore W2101414918C144133560 @default.
- W2101414918 hasConceptScore W2101414918C162853370 @default.
- W2101414918 hasConceptScore W2101414918C19351080 @default.
- W2101414918 hasConceptScore W2101414918C194304873 @default.
- W2101414918 hasConceptScore W2101414918C205711294 @default.
- W2101414918 hasConceptScore W2101414918C2524010 @default.
- W2101414918 hasConceptScore W2101414918C33923547 @default.
- W2101414918 hasConceptScore W2101414918C41008148 @default.
- W2101414918 hasConceptScore W2101414918C90673727 @default.
- W2101414918 hasConceptScore W2101414918C98716237 @default.
- W2101414918 hasLocation W21014149181 @default.
- W2101414918 hasOpenAccess W2101414918 @default.
- W2101414918 hasPrimaryLocation W21014149181 @default.
- W2101414918 hasRelatedWork W1525299906 @default.
- W2101414918 hasRelatedWork W1556699081 @default.
- W2101414918 hasRelatedWork W1744588567 @default.
- W2101414918 hasRelatedWork W1982443333 @default.
- W2101414918 hasRelatedWork W2062804211 @default.
- W2101414918 hasRelatedWork W2078416687 @default.
- W2101414918 hasRelatedWork W2103600232 @default.
- W2101414918 hasRelatedWork W2104815207 @default.
- W2101414918 hasRelatedWork W2113146228 @default.
- W2101414918 hasRelatedWork W2141714551 @default.
- W2101414918 hasRelatedWork W2149898973 @default.
- W2101414918 hasRelatedWork W2385341426 @default.
- W2101414918 hasRelatedWork W2474604556 @default.
- W2101414918 hasRelatedWork W2502541223 @default.
- W2101414918 hasRelatedWork W2574070484 @default.
- W2101414918 hasRelatedWork W2615566193 @default.
- W2101414918 hasRelatedWork W2891859962 @default.
- W2101414918 hasRelatedWork W3096305052 @default.
- W2101414918 hasRelatedWork W3125146014 @default.
- W2101414918 hasRelatedWork W2567472114 @default.
- W2101414918 isParatext "false" @default.
- W2101414918 isRetracted "false" @default.
- W2101414918 magId "2101414918" @default.
- W2101414918 workType "article" @default.