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• W2103048133 abstract "The purpose of this paper is to test the dimensionality of the Consumer Ethnocentrism Scale (CETSCALE). This present research assessed a two dimensionality, namely uni-dimensional and two-dimension measure, of CETSCALE in order to determine which one is better in explaining consumers’ perceptions towards domestic brands in the Malaysian context. The findings show support for the 2 component model that was proposed with good reliability values and validity assessment. Implications for researchers and practitioners are proposed based on the findings.Key words: Consumer ethnocentrism, dimensionality, validity, reliability, perception, Malaysian brand" @default.
• W2103048133 created "2016-06-24" @default.
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• W2103048133 date "2011-04-04" @default.
• W2103048133 modified "2023-10-04" @default.
• W2103048133 title "Testing the dimensionality of Consumer Ethnocentrism Scale (CETSCALE) among a young Malaysian consumer market segment" @default.
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• W2103048133 doi "https://doi.org/10.5897/ajbm10.1185" @default.
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