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- W2103182406 abstract "In this article I contribute to descriptive green business research on how processes of eco-effective greening business unfold in practical reality. I look into the case of the increasing interaction between the multinational oil company Shell and the world's largest wind turbine company Vestas. I draw on descriptive organizational sense-making theory and analyse to this end the shared green sense-making of Shell and Vestas on off-shore wind energy business. The article concludes that greening companies such as Shell – that are not born green – might be considerably advanced if these companies strengthen their relationships with companies such as Vestas – that are born green. This is so since companies that are born green have strong green ecocentric business beliefs that can function as important engines in shared green sense-making with companies that are not born green and have more hesitant green beliefs. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment." @default.
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- W2103182406 date "2009-01-01" @default.
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- W2103182406 title "When oil and wind turbine companies make green sense together" @default.
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- W2103182406 doi "https://doi.org/10.1002/bse.570" @default.
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