Matches in SemOpenAlex for { <https://semopenalex.org/work/W2103260077> ?p ?o ?g. }
- W2103260077 endingPage "819" @default.
- W2103260077 startingPage "806" @default.
- W2103260077 abstract "The purchase of business services has become an important part of organizations' acquisition of external resources, and is therefore receiving growing scholarly attention. The supply management function is increasingly supporting more complex service purchases, including a wide range of marketing services. The trend to involve supply management in the purchase of these complex business services is partially being driven by increasing awareness of the value of applying standard purchasing techniques to the purchase of these non-standard items. The purchase of such services has historically been managed by content experts, with limited involvement of supply management. However, the involvement of supply management in these purchases is driving the content experts to adopt a more facilitating relationship in which both areas interact with the supplier. This research uses Agency Theory as a lens to look at the Agency Triad among supply management, marketing, and suppliers. Elaborating on prior seminal work, the basic tenets of Agency Theory and its assumptions regarding human behavior are combined with the results of a focus group and case studies to develop propositions on the design of contractual arrangements between two Principals (marketing and supply management) and a single Agent who provides marketing services." @default.
- W2103260077 created "2016-06-24" @default.
- W2103260077 creator A5018888190 @default.
- W2103260077 creator A5036495925 @default.
- W2103260077 creator A5076864087 @default.
- W2103260077 creator A5081421323 @default.
- W2103260077 creator A5082644824 @default.
- W2103260077 date "2010-07-01" @default.
- W2103260077 modified "2023-09-30" @default.
- W2103260077 title "An Agency Theory perspective on the purchase of marketing services" @default.
- W2103260077 cites W1967968613 @default.
- W2103260077 cites W1975031142 @default.
- W2103260077 cites W1976620859 @default.
- W2103260077 cites W1981327008 @default.
- W2103260077 cites W1984363334 @default.
- W2103260077 cites W2003611878 @default.
- W2103260077 cites W2010598419 @default.
- W2103260077 cites W2018418427 @default.
- W2103260077 cites W2018752804 @default.
- W2103260077 cites W2026368098 @default.
- W2103260077 cites W2049785651 @default.
- W2103260077 cites W2053107404 @default.
- W2103260077 cites W2055527393 @default.
- W2103260077 cites W2062356011 @default.
- W2103260077 cites W2074375935 @default.
- W2103260077 cites W2076840480 @default.
- W2103260077 cites W2078919733 @default.
- W2103260077 cites W2079414640 @default.
- W2103260077 cites W2080474570 @default.
- W2103260077 cites W2082313951 @default.
- W2103260077 cites W2084131477 @default.
- W2103260077 cites W2084560847 @default.
- W2103260077 cites W2094013842 @default.
- W2103260077 cites W2095299437 @default.
- W2103260077 cites W2099055477 @default.
- W2103260077 cites W2104192539 @default.
- W2103260077 cites W2113819872 @default.
- W2103260077 cites W2123800139 @default.
- W2103260077 cites W2125881799 @default.
- W2103260077 cites W2128300405 @default.
- W2103260077 cites W2130168387 @default.
- W2103260077 cites W2141951329 @default.
- W2103260077 cites W2160807498 @default.
- W2103260077 cites W2167928095 @default.
- W2103260077 cites W2330864153 @default.
- W2103260077 cites W2332680260 @default.
- W2103260077 cites W4231951351 @default.
- W2103260077 cites W4232742250 @default.
- W2103260077 cites W4233763220 @default.
- W2103260077 cites W4248240512 @default.
- W2103260077 cites W4248708714 @default.
- W2103260077 cites W4253833239 @default.
- W2103260077 doi "https://doi.org/10.1016/j.indmarman.2009.08.005" @default.
- W2103260077 hasPublicationYear "2010" @default.
- W2103260077 type Work @default.
- W2103260077 sameAs 2103260077 @default.
- W2103260077 citedByCount "113" @default.
- W2103260077 countsByYear W21032600772012 @default.
- W2103260077 countsByYear W21032600772013 @default.
- W2103260077 countsByYear W21032600772014 @default.
- W2103260077 countsByYear W21032600772015 @default.
- W2103260077 countsByYear W21032600772016 @default.
- W2103260077 countsByYear W21032600772017 @default.
- W2103260077 countsByYear W21032600772018 @default.
- W2103260077 countsByYear W21032600772019 @default.
- W2103260077 countsByYear W21032600772020 @default.
- W2103260077 countsByYear W21032600772021 @default.
- W2103260077 countsByYear W21032600772022 @default.
- W2103260077 countsByYear W21032600772023 @default.
- W2103260077 crossrefType "journal-article" @default.
- W2103260077 hasAuthorship W2103260077A5018888190 @default.
- W2103260077 hasAuthorship W2103260077A5036495925 @default.
- W2103260077 hasAuthorship W2103260077A5076864087 @default.
- W2103260077 hasAuthorship W2103260077A5081421323 @default.
- W2103260077 hasAuthorship W2103260077A5082644824 @default.
- W2103260077 hasConcept C108170787 @default.
- W2103260077 hasConcept C108713360 @default.
- W2103260077 hasConcept C111472728 @default.
- W2103260077 hasConcept C121332964 @default.
- W2103260077 hasConcept C12713177 @default.
- W2103260077 hasConcept C138885662 @default.
- W2103260077 hasConcept C14036430 @default.
- W2103260077 hasConcept C144133560 @default.
- W2103260077 hasConcept C154945302 @default.
- W2103260077 hasConcept C162853370 @default.
- W2103260077 hasConcept C163258240 @default.
- W2103260077 hasConcept C192975520 @default.
- W2103260077 hasConcept C2778813691 @default.
- W2103260077 hasConcept C2780378061 @default.
- W2103260077 hasConcept C2780795282 @default.
- W2103260077 hasConcept C2984166366 @default.
- W2103260077 hasConcept C41008148 @default.
- W2103260077 hasConcept C44104985 @default.
- W2103260077 hasConcept C48840187 @default.
- W2103260077 hasConcept C62520636 @default.
- W2103260077 hasConcept C78458016 @default.
- W2103260077 hasConcept C86803240 @default.
- W2103260077 hasConcept C98825075 @default.