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- W2103621752 abstract "Existing in a regulatory gray area as neither a food nor a drug, dietary supplements have fierce controversies over safety and regulation. This regulatory state can create a problem if the persuasion of supplement ads convince consumers to purchase harmful products. Using Taylor’s Six-Segment Message Strategy Wheel, this study analyzed the relationship between informational print ads for dietary supplements and transformational message strategies. Transformational strategies, appeals to viewer’s emotions or sense of self, were used more frequently in ads than their Informational counterparts, revealing that supplement manufacturers may be selling their products based on a better body image than actual health benefits. A lack of information about supplement ingredients and effects in ads also revealed an imbalance between information and persuasion." @default.
- W2103621752 created "2016-06-24" @default.
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- W2103621752 date "2013-01-01" @default.
- W2103621752 modified "2023-09-28" @default.
- W2103621752 title "Pumping Steel and Sex Appeal: Message Strategies and Content in Dietary Supplement Advertisements" @default.
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