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• W2103644507 abstract "ABSTRACT Despite growing concerns about the quality and accuracy of Internet-based prescription drug information, there has been very little empirical research on consumers' perceptions of the trustworthiness of on-line drug information. In this article, we report on a study modeled after that of Menon, Deshpande, Perri, and Zinkhan (2002 Menon , A. M. , Deshpande , A. D. Perri , M. , & Zinkhan , G. M. ( 2002 ). Trust in on-line prescription drug information among Internet users: The impact on information search behavior after exposure to direct-to-consumer advertising . Health Marketing Quarterly , 20 ( 1 ), 17 – 35 . [PUBMED] [INFOTRIEVE] [CSA] [CROSSREF] [Crossref], [PubMed] , [Google Scholar]) in Health Marketing Quarterly that reexamines how key demographic, predispositional, and media factors are associated with consumer trust in on-line prescription drug information and the impact of trust in on-line drug information on ad-promoted behavior following exposure to direct-to-consumer (DTC) advertising. Four major findings are reported: (1) on-line drug information is not highly trusted; (2) trust in on-line drug information is not differentially affected by consumer demographic or predispositional characteristics; (3) trust in the traditional media of DTC advertising is predictive of trust in on-line drug information; and (4) trust in on-line drug information is associated directly with specific types of ad-promoted behavior following exposure to DTC advertising. Implications and recommendations are offered based on the results." @default.
• W2103644507 created "2016-06-24" @default.
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• W2103644507 date "2005-12-01" @default.
• W2103644507 modified "2023-10-15" @default.
• W2103644507 title "Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising" @default.
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• W2103644507 doi "https://doi.org/10.1080/10810730500326716" @default.
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