Matches in SemOpenAlex for { <https://semopenalex.org/work/W2103805534> ?p ?o ?g. }
Showing items 1 to 95 of
95
with 100 items per page.
- W2103805534 endingPage "46" @default.
- W2103805534 startingPage "25" @default.
- W2103805534 abstract "This paper offers insights for marketers implementing a viral marketing (VM) strategy. We examine how various factors in the campaign drive the threshold for ‘going viral’. Using an epidemiological model of disease propagation, we develop a framework which helps marketers better understand what drives VM success. We use a simulation approach to investigate the responses to various aspects of a VM campaign that a manager may manipulate. We find strong interactions across the parameters and there appear to be significant limits to the impact of larger viral message seeding. We also examine how to balance different components of a VM campaign should a campaign fail." @default.
- W2103805534 created "2016-06-24" @default.
- W2103805534 creator A5037983880 @default.
- W2103805534 creator A5047642953 @default.
- W2103805534 creator A5056605516 @default.
- W2103805534 creator A5079649344 @default.
- W2103805534 date "2013-11-01" @default.
- W2103805534 modified "2023-09-28" @default.
- W2103805534 title "A Sensitivity Analysis of an Epidemiological Model of Viral Marketing: When Viral Marketing Efforts Fall Flat" @default.
- W2103805534 cites W1593929462 @default.
- W2103805534 cites W1994473607 @default.
- W2103805534 cites W2003789616 @default.
- W2103805534 cites W2003974255 @default.
- W2103805534 cites W2030539428 @default.
- W2103805534 cites W2069810392 @default.
- W2103805534 cites W2083475779 @default.
- W2103805534 cites W2111995023 @default.
- W2103805534 cites W2113355860 @default.
- W2103805534 cites W2114890800 @default.
- W2103805534 cites W2130067743 @default.
- W2103805534 cites W2139599676 @default.
- W2103805534 cites W2150436562 @default.
- W2103805534 cites W2151234470 @default.
- W2103805534 cites W2161728228 @default.
- W2103805534 cites W2296822683 @default.
- W2103805534 cites W287004030 @default.
- W2103805534 cites W3121315632 @default.
- W2103805534 cites W3124469805 @default.
- W2103805534 cites W564759262 @default.
- W2103805534 cites W2099027914 @default.
- W2103805534 hasPublicationYear "2013" @default.
- W2103805534 type Work @default.
- W2103805534 sameAs 2103805534 @default.
- W2103805534 citedByCount "5" @default.
- W2103805534 countsByYear W21038055342013 @default.
- W2103805534 countsByYear W21038055342015 @default.
- W2103805534 countsByYear W21038055342016 @default.
- W2103805534 countsByYear W21038055342019 @default.
- W2103805534 crossrefType "journal-article" @default.
- W2103805534 hasAuthorship W2103805534A5037983880 @default.
- W2103805534 hasAuthorship W2103805534A5047642953 @default.
- W2103805534 hasAuthorship W2103805534A5056605516 @default.
- W2103805534 hasAuthorship W2103805534A5079649344 @default.
- W2103805534 hasConcept C127413603 @default.
- W2103805534 hasConcept C136764020 @default.
- W2103805534 hasConcept C144133560 @default.
- W2103805534 hasConcept C146978453 @default.
- W2103805534 hasConcept C15744967 @default.
- W2103805534 hasConcept C159047783 @default.
- W2103805534 hasConcept C162853370 @default.
- W2103805534 hasConcept C168031717 @default.
- W2103805534 hasConcept C169760540 @default.
- W2103805534 hasConcept C187008535 @default.
- W2103805534 hasConcept C21200559 @default.
- W2103805534 hasConcept C24326235 @default.
- W2103805534 hasConcept C2522874641 @default.
- W2103805534 hasConcept C2994541485 @default.
- W2103805534 hasConcept C36248471 @default.
- W2103805534 hasConcept C41008148 @default.
- W2103805534 hasConcept C518677369 @default.
- W2103805534 hasConcept C86803240 @default.
- W2103805534 hasConceptScore W2103805534C127413603 @default.
- W2103805534 hasConceptScore W2103805534C136764020 @default.
- W2103805534 hasConceptScore W2103805534C144133560 @default.
- W2103805534 hasConceptScore W2103805534C146978453 @default.
- W2103805534 hasConceptScore W2103805534C15744967 @default.
- W2103805534 hasConceptScore W2103805534C159047783 @default.
- W2103805534 hasConceptScore W2103805534C162853370 @default.
- W2103805534 hasConceptScore W2103805534C168031717 @default.
- W2103805534 hasConceptScore W2103805534C169760540 @default.
- W2103805534 hasConceptScore W2103805534C187008535 @default.
- W2103805534 hasConceptScore W2103805534C21200559 @default.
- W2103805534 hasConceptScore W2103805534C24326235 @default.
- W2103805534 hasConceptScore W2103805534C2522874641 @default.
- W2103805534 hasConceptScore W2103805534C2994541485 @default.
- W2103805534 hasConceptScore W2103805534C36248471 @default.
- W2103805534 hasConceptScore W2103805534C41008148 @default.
- W2103805534 hasConceptScore W2103805534C518677369 @default.
- W2103805534 hasConceptScore W2103805534C86803240 @default.
- W2103805534 hasIssue "4" @default.
- W2103805534 hasLocation W21038055341 @default.
- W2103805534 hasOpenAccess W2103805534 @default.
- W2103805534 hasPrimaryLocation W21038055341 @default.
- W2103805534 hasRelatedWork W1994473607 @default.
- W2103805534 hasRelatedWork W2034804797 @default.
- W2103805534 hasRelatedWork W3121467223 @default.
- W2103805534 hasRelatedWork W3172952020 @default.
- W2103805534 hasRelatedWork W2112252 @default.
- W2103805534 hasVolume "7" @default.
- W2103805534 isParatext "false" @default.
- W2103805534 isRetracted "false" @default.
- W2103805534 magId "2103805534" @default.
- W2103805534 workType "article" @default.