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• W2104151434 abstract "The influence of social classes on the consumption behavior of their members cannot be underestimated. Based on a quantitative approach, this study examined the link between social class categories and brand-name loyalty, regarding the wearing apparel in Jordan. Using a simple random procedure, a sample of 1000 households of the capital of Jordan (Amman) was selected for this study. The results suggested that high and upper-middle social class members are loyal to certain brand-names. Lower-middle and low social class members are not loyal to certain brand- names. Jordanian manufacturers of the wearing apparel could make good use of the concepts of social class and brand-name loyalty. This could be reached through promoting an information environment where the psychological influence and the social prestige of the product is promoted." @default.
• W2104151434 created "2016-06-24" @default.
• W2104151434 creator A5043723129 @default.
• W2104151434 date "2002-01-01" @default.
• W2104151434 modified "2023-09-24" @default.
• W2104151434 title "Social Class Categories and Brand-Name Loyalty in Jordan: the Case of the Wearing Apparel" @default.
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