Matches in SemOpenAlex for { <https://semopenalex.org/work/W2104392476> ?p ?o ?g. }
Showing items 1 to 79 of
79
with 100 items per page.
- W2104392476 endingPage "88" @default.
- W2104392476 startingPage "85" @default.
- W2104392476 abstract "<h3>ABSTRACT</h3> This paper is one of 18 selected by the Editorial Review Board of The Journal of Advertising Research to be a ‘classic’ - an article that has withstood the test of time. First published in 1985, the authors set out to answer the question ‘what executional devices influence the effectiveness of a TV commercial?’ They conclude that executional factors appear to account for 13 to 26% of the variance in related recall measures depending on how many variables were used. They also state that the single most important factor related to persuasion was the presence of a brand differentiating message," @default.
- W2104392476 created "2016-06-24" @default.
- W2104392476 creator A5030554959 @default.
- W2104392476 creator A5046841882 @default.
- W2104392476 date "2000-11-01" @default.
- W2104392476 modified "2023-09-26" @default.
- W2104392476 title "Analysis of the Impact of Executional Factors on Advertising Performance" @default.
- W2104392476 doi "https://doi.org/10.2501/jar-40-6-85-88" @default.
- W2104392476 hasPublicationYear "2000" @default.
- W2104392476 type Work @default.
- W2104392476 sameAs 2104392476 @default.
- W2104392476 citedByCount "41" @default.
- W2104392476 countsByYear W21043924762012 @default.
- W2104392476 countsByYear W21043924762013 @default.
- W2104392476 countsByYear W21043924762014 @default.
- W2104392476 countsByYear W21043924762015 @default.
- W2104392476 countsByYear W21043924762017 @default.
- W2104392476 countsByYear W21043924762018 @default.
- W2104392476 countsByYear W21043924762020 @default.
- W2104392476 crossrefType "journal-article" @default.
- W2104392476 hasAuthorship W2104392476A5030554959 @default.
- W2104392476 hasAuthorship W2104392476A5046841882 @default.
- W2104392476 hasConcept C100660578 @default.
- W2104392476 hasConcept C112698675 @default.
- W2104392476 hasConcept C121955636 @default.
- W2104392476 hasConcept C144133560 @default.
- W2104392476 hasConcept C151730666 @default.
- W2104392476 hasConcept C15744967 @default.
- W2104392476 hasConcept C177264268 @default.
- W2104392476 hasConcept C17744445 @default.
- W2104392476 hasConcept C180747234 @default.
- W2104392476 hasConcept C196083921 @default.
- W2104392476 hasConcept C199360897 @default.
- W2104392476 hasConcept C199539241 @default.
- W2104392476 hasConcept C2777267654 @default.
- W2104392476 hasConcept C2779455604 @default.
- W2104392476 hasConcept C2781310500 @default.
- W2104392476 hasConcept C41008148 @default.
- W2104392476 hasConcept C77805123 @default.
- W2104392476 hasConcept C86803240 @default.
- W2104392476 hasConceptScore W2104392476C100660578 @default.
- W2104392476 hasConceptScore W2104392476C112698675 @default.
- W2104392476 hasConceptScore W2104392476C121955636 @default.
- W2104392476 hasConceptScore W2104392476C144133560 @default.
- W2104392476 hasConceptScore W2104392476C151730666 @default.
- W2104392476 hasConceptScore W2104392476C15744967 @default.
- W2104392476 hasConceptScore W2104392476C177264268 @default.
- W2104392476 hasConceptScore W2104392476C17744445 @default.
- W2104392476 hasConceptScore W2104392476C180747234 @default.
- W2104392476 hasConceptScore W2104392476C196083921 @default.
- W2104392476 hasConceptScore W2104392476C199360897 @default.
- W2104392476 hasConceptScore W2104392476C199539241 @default.
- W2104392476 hasConceptScore W2104392476C2777267654 @default.
- W2104392476 hasConceptScore W2104392476C2779455604 @default.
- W2104392476 hasConceptScore W2104392476C2781310500 @default.
- W2104392476 hasConceptScore W2104392476C41008148 @default.
- W2104392476 hasConceptScore W2104392476C77805123 @default.
- W2104392476 hasConceptScore W2104392476C86803240 @default.
- W2104392476 hasIssue "6" @default.
- W2104392476 hasLocation W21043924761 @default.
- W2104392476 hasOpenAccess W2104392476 @default.
- W2104392476 hasPrimaryLocation W21043924761 @default.
- W2104392476 hasRelatedWork W1504466060 @default.
- W2104392476 hasRelatedWork W2017851275 @default.
- W2104392476 hasRelatedWork W2020590481 @default.
- W2104392476 hasRelatedWork W2029458088 @default.
- W2104392476 hasRelatedWork W2030408340 @default.
- W2104392476 hasRelatedWork W2041476978 @default.
- W2104392476 hasRelatedWork W2068503175 @default.
- W2104392476 hasRelatedWork W2093310881 @default.
- W2104392476 hasRelatedWork W2235624332 @default.
- W2104392476 hasRelatedWork W3124136977 @default.
- W2104392476 hasVolume "40" @default.
- W2104392476 isParatext "false" @default.
- W2104392476 isRetracted "false" @default.
- W2104392476 magId "2104392476" @default.
- W2104392476 workType "article" @default.