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- W2104508765 abstract "This paper examines the effect of the intensity of short-run price competition and other exogenous variables that affect gross profit margins—such as the degree of product differentiation and the consumers' responsiveness to quality—on market structure and on advertising and R&D expenditure. A key result is that more intense short-run competition can lead to lower concentration in industries with high advertising or R&D intensity, unlike exogenous-sunk-cost industries. Also, price competition has a negative effect on advertising or R&D expenditure. A case study is also presented, which is consistent with the theoretical results of the paper." @default.
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- W2104508765 date "2000-03-01" @default.
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- W2104508765 title "Price and Nonprice Competition with Endogenous Market Structure" @default.
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- W2104508765 doi "https://doi.org/10.1111/j.1430-9134.2000.00053.x" @default.
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