Matches in SemOpenAlex for { <https://semopenalex.org/work/W2104671697> ?p ?o ?g. }
Showing items 1 to 73 of
73
with 100 items per page.
- W2104671697 abstract "The growth of product concept testing in the financial services industry raises the issue of recognising and handling bias created by the nature of measurement instruments. Specifically, the ordering, nature and context of questions affects the results obtained by market potential measures. The results of a credit card concept test which was designed and conducted in an experimental form are presented here. Sequential bias can occur in concept tests and does affect the results of market potential measurements, and provides some guidelines for researchers to assist in dealing with this problem." @default.
- W2104671697 created "2016-06-24" @default.
- W2104671697 creator A5009199316 @default.
- W2104671697 date "1987-03-01" @default.
- W2104671697 modified "2023-09-27" @default.
- W2104671697 title "Sequential Bias: Impact on a Bank Credit Card Concept Test" @default.
- W2104671697 cites W2003230613 @default.
- W2104671697 cites W2101247530 @default.
- W2104671697 cites W2140148927 @default.
- W2104671697 cites W2502933860 @default.
- W2104671697 cites W4232772385 @default.
- W2104671697 doi "https://doi.org/10.1108/eb010808" @default.
- W2104671697 hasPublicationYear "1987" @default.
- W2104671697 type Work @default.
- W2104671697 sameAs 2104671697 @default.
- W2104671697 citedByCount "0" @default.
- W2104671697 crossrefType "journal-article" @default.
- W2104671697 hasAuthorship W2104671697A5009199316 @default.
- W2104671697 hasConcept C10138342 @default.
- W2104671697 hasConcept C112930515 @default.
- W2104671697 hasConcept C139043278 @default.
- W2104671697 hasConcept C144133560 @default.
- W2104671697 hasConcept C145097563 @default.
- W2104671697 hasConcept C151730666 @default.
- W2104671697 hasConcept C162853370 @default.
- W2104671697 hasConcept C2524010 @default.
- W2104671697 hasConcept C2777267654 @default.
- W2104671697 hasConcept C2779343474 @default.
- W2104671697 hasConcept C2983355114 @default.
- W2104671697 hasConcept C33923547 @default.
- W2104671697 hasConcept C86803240 @default.
- W2104671697 hasConcept C90673727 @default.
- W2104671697 hasConceptScore W2104671697C10138342 @default.
- W2104671697 hasConceptScore W2104671697C112930515 @default.
- W2104671697 hasConceptScore W2104671697C139043278 @default.
- W2104671697 hasConceptScore W2104671697C144133560 @default.
- W2104671697 hasConceptScore W2104671697C145097563 @default.
- W2104671697 hasConceptScore W2104671697C151730666 @default.
- W2104671697 hasConceptScore W2104671697C162853370 @default.
- W2104671697 hasConceptScore W2104671697C2524010 @default.
- W2104671697 hasConceptScore W2104671697C2777267654 @default.
- W2104671697 hasConceptScore W2104671697C2779343474 @default.
- W2104671697 hasConceptScore W2104671697C2983355114 @default.
- W2104671697 hasConceptScore W2104671697C33923547 @default.
- W2104671697 hasConceptScore W2104671697C86803240 @default.
- W2104671697 hasConceptScore W2104671697C90673727 @default.
- W2104671697 hasLocation W21046716971 @default.
- W2104671697 hasOpenAccess W2104671697 @default.
- W2104671697 hasPrimaryLocation W21046716971 @default.
- W2104671697 hasRelatedWork W124761250 @default.
- W2104671697 hasRelatedWork W1991895212 @default.
- W2104671697 hasRelatedWork W2064065622 @default.
- W2104671697 hasRelatedWork W2088119795 @default.
- W2104671697 hasRelatedWork W2331512198 @default.
- W2104671697 hasRelatedWork W2380971294 @default.
- W2104671697 hasRelatedWork W2383861932 @default.
- W2104671697 hasRelatedWork W2384274276 @default.
- W2104671697 hasRelatedWork W2465962992 @default.
- W2104671697 hasRelatedWork W2478008440 @default.
- W2104671697 hasRelatedWork W2560714759 @default.
- W2104671697 hasRelatedWork W2587605901 @default.
- W2104671697 hasRelatedWork W2923093161 @default.
- W2104671697 hasRelatedWork W2964519755 @default.
- W2104671697 hasRelatedWork W3042755063 @default.
- W2104671697 hasRelatedWork W3110942159 @default.
- W2104671697 hasRelatedWork W350141361 @default.
- W2104671697 hasRelatedWork W2141988660 @default.
- W2104671697 hasRelatedWork W2186340840 @default.
- W2104671697 hasRelatedWork W3124014774 @default.
- W2104671697 isParatext "false" @default.
- W2104671697 isRetracted "false" @default.
- W2104671697 magId "2104671697" @default.
- W2104671697 workType "article" @default.