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- W2104929442 endingPage "115" @default.
- W2104929442 startingPage "85" @default.
- W2104929442 abstract "The marketing literature on the graphical representation of the online consumer and its effects on consumption and exchanges is still in its infancy. This article contributes by carrying out a multidisciplinary synthesis on this theme. The proposed integrative model focuses on the identification with the avatar, its antecedents and consequences in a commercial context. Based on this framework, the article concludes with specific propositions for future research in this domain." @default.
- W2104929442 created "2016-06-24" @default.
- W2104929442 creator A5029436618 @default.
- W2104929442 creator A5089225689 @default.
- W2104929442 date "2013-04-29" @default.
- W2104929442 modified "2023-09-30" @default.
- W2104929442 title "The avatar in marketing: Synthesis, integrative framework and perspectives" @default.
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