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- W2105056083 abstract "The use of sales promotion has experimented a deep importance in the last decade in the campanys' strategy as a consecuence of the high competence existing the highly demanded products. In this paper we are trying to understand the way in which the leader brands alternate the use of sales promotion in markets with oligopoly characteristics in order 10 ensure their future and 10 stop other brands from going into the market. In spite of there being other research on the use of sales promotion in highly competitive markets, LAL (1990) uses a completely new point of view, which is what we are going to study here." @default.
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- W2105056083 date "2003-01-01" @default.
- W2105056083 modified "2023-09-26" @default.
- W2105056083 title "DESARROLLO DE LA POLÍTICA PROMOCIONAL EN MERCADOS CON ALTOS NIVELES DE CONCENTRACIÓN" @default.
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