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- W2105760905 abstract "This paper focuses on incumbents? reactions to discontinuous technological change and examines the relationship between the way in which incumbents respond to discontinuous change at the product-feature level and their adoption performance in the U.S. newspaper industry. I argue that incumbent firms can improve adoption performance by emphasizing product-feature similarity, which is defined as co-option in this paper. By co-opting technological change, incumbents are more likely to be acceptable to external audiences and in turn, can make their current assets more valuable and appropriable in the new market. Consequently, they can be more successful in shaping an ex ante discontinuous technological change into an ex post less discontinuous one. Fixed-effects panel regression analyses from 2002 to 2012 support my theoretical arguments: newspapers that deemphasized interactivity on the web, the characteristic that most distinguish digital media from print media, had higher online and net-combined readerships. Furthermore, the effect of co-option on readerships increased over time, which could potentially create a ?print-media-like? digital media." @default.
- W2105760905 created "2016-06-24" @default.
- W2105760905 creator A5062979923 @default.
- W2105760905 date "2013-01-01" @default.
- W2105760905 modified "2023-09-27" @default.
- W2105760905 title "Incumbents’ Overlooked Role in Discontinuous Technological Change in the US Newspaper Industry" @default.
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- W2105760905 doi "https://doi.org/10.5465/ambpp.2013.14410abstract" @default.
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