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- W2105924238 abstract "Previous studies have failed to associate relationship marketing to the broader construct of customer loyalty. An understanding of the process by which relationship marketing influences customer loyalty is needed so that a sound definition of customer loyalty can be established for community pharmacy use. Variable selection for the instrument was based on employing principal components factor analysis. The factors employed in the study were labeled: (1) communication mode, (2) communication content, (3) attitude, (4) involvement, and (5) repeat patronage. Subsequently, a confirmatory factor analysis (CFA) was conducted on a nationwide sample using a robust estimation approach. Our findings indicate that (1) relationship marketing and attitude loyalty directly influence the behavioral component of repeat patronage, which undergirds customer loyalty, (2) relationship marketing is a more important predictor of customer loyalty than attitude loyalty, and (3) attitude loyalty is an important precursor of relationship marketing." @default.
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- W2105924238 date "1999-01-01" @default.
- W2105924238 modified "2023-09-25" @default.
- W2105924238 title "Relationship Marketing: A Missing Component in Customer Loyalty" @default.
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- W2105924238 doi "https://doi.org/10.3109/j058v13n02_01" @default.
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