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- W2106103423 abstract "Media in various guises have been major mechanisms for promoting tourism. In the past decade the World Wide Web has become increasingly important. This paper gives the rationale for examination of visitor expectations and use of a newly established heritage Web site (www.goldenpipeline.com.au) maintained by the National Trust of Australia (WA). Log file analysis assessed behaviour of visitors to the Web site. Seven of the ten most accessed pages on the Web site related to the Golden Pipeline Heritage Trail, indicating that visitors to the Web site were looking for information about a potential visit to the actual heritage site. A questionnaire to examine visitor expectations was developed and pilot tested at the actual heritage site. Suggestions of visitors at Mundaring, the western-most heritage site of the Heritage Trail, are discussed and recommendations made for development of this Web site and for further study of the role of heritage Web sites." @default.
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- W2106103423 date "2004-01-01" @default.
- W2106103423 modified "2023-09-27" @default.
- W2106103423 title "The role of heritage web sites in heritage tourism" @default.
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