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- W2106565628 abstract "For many companies, improving quality standards and keeping customers satisfied are key concerns in maintaining a competitive position in the marketplace. But these intangible goals often can be difficult to achieve in practice. For the Hampton Inn hotel chain, the solution has come in the form of an innovative customer satisfaction guarantee, which not only helps the company ensure quality and satisfaction on an ongoing basis, but also makes definite contributions to the bottom line." @default.
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- W2106565628 title "The 100% satisfaction guarantee: Ensuring quality at Hampton Inn" @default.
- W2106565628 doi "https://doi.org/10.1002/npr.4040150207" @default.
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