FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2107570036> ?p ?o ?g. }

• W2107570036 abstract "This paper focuses on marketing expenditures and their relation with R&D investments and innovative sales. A higher investment in R&D is associated with the production of a higher quality or faster innovation, with a positive impact on sales and in a macro sense, an increase of GDP. This paper raises the issue that good innovation need a strong marketing effort in order for this innovation to have an impact on sales, it needs to be desired by consumers. This paper finds empirical evidence that marketing expenditures explain a lot of the success of the innovation 0.5 to 0.7% (measured in terms of the elasticity of this effort to innovative sales), even more than the flow of investment in R&D(which counts for 0.3 %). In fact, the size of the coefficient for marketing doubles those found for R&D, a quite surprising result taking into consideration the little importance that marketing has in innovation studies. The paper uses Community Innovation Survey data, the third wave (CIS 3) and set up a system of simultaneous equations like in Crepon et al. (1998)." @default.
• W2107570036 created "2016-06-24" @default.
• W2107570036 creator A5061299671 @default.
• W2107570036 date "2011-12-01" @default.
• W2107570036 modified "2023-09-27" @default.
• W2107570036 title "The relevance of marketing in the success of innovations" @default.
• W2107570036 cites W1496404606 @default.
• W2107570036 cites W1514444702 @default.
• W2107570036 cites W153401562 @default.
• W2107570036 cites W1583211796 @default.
• W2107570036 cites W1980115265 @default.
• W2107570036 cites W1985289044 @default.
• W2107570036 cites W1992236495 @default.
• W2107570036 cites W2002576081 @default.
• W2107570036 cites W2012520173 @default.
• W2107570036 cites W2027852931 @default.
• W2107570036 cites W2039618760 @default.
• W2107570036 cites W2041599420 @default.
• W2107570036 cites W2048271092 @default.
• W2107570036 cites W2051972124 @default.
• W2107570036 cites W2083357756 @default.
• W2107570036 cites W2091993655 @default.
• W2107570036 cites W2119629066 @default.
• W2107570036 cites W2141216858 @default.
• W2107570036 cites W2165773602 @default.
• W2107570036 cites W2171039002 @default.
• W2107570036 cites W2171791474 @default.
• W2107570036 cites W2318947080 @default.
• W2107570036 cites W2319716176 @default.
• W2107570036 cites W2802362818 @default.
• W2107570036 cites W2802364436 @default.
• W2107570036 cites W3004070607 @default.
• W2107570036 cites W3121983163 @default.
• W2107570036 cites W3122062934 @default.
• W2107570036 cites W3122290476 @default.
• W2107570036 cites W3122675431 @default.
• W2107570036 cites W3122866201 @default.
• W2107570036 cites W3123961001 @default.
• W2107570036 cites W3124317057 @default.
• W2107570036 cites W3148445823 @default.
• W2107570036 cites W1981332030 @default.
• W2107570036 doi "https://doi.org/10.2791/75736" @default.
• W2107570036 hasPublicationYear "2011" @default.
• W2107570036 type Work @default.
• W2107570036 sameAs 2107570036 @default.
• W2107570036 citedByCount "1" @default.
• W2107570036 countsByYear W21075700362012 @default.
• W2107570036 crossrefType "posted-content" @default.
• W2107570036 hasAuthorship W2107570036A5061299671 @default.
• W2107570036 hasConcept C10138342 @default.
• W2107570036 hasConcept C111472728 @default.
• W2107570036 hasConcept C138885662 @default.
• W2107570036 hasConcept C144133560 @default.
• W2107570036 hasConcept C146937435 @default.
• W2107570036 hasConcept C158154518 @default.
• W2107570036 hasConcept C162324750 @default.
• W2107570036 hasConcept C162853370 @default.
• W2107570036 hasConcept C17744445 @default.
• W2107570036 hasConcept C182306322 @default.
• W2107570036 hasConcept C192975520 @default.
• W2107570036 hasConcept C199539241 @default.
• W2107570036 hasConcept C27548731 @default.
• W2107570036 hasConcept C2779530757 @default.
• W2107570036 hasConcept C39453970 @default.
• W2107570036 hasConcept C84769239 @default.
• W2107570036 hasConcept C94625758 @default.
• W2107570036 hasConceptScore W2107570036C10138342 @default.
• W2107570036 hasConceptScore W2107570036C111472728 @default.
• W2107570036 hasConceptScore W2107570036C138885662 @default.
• W2107570036 hasConceptScore W2107570036C144133560 @default.
• W2107570036 hasConceptScore W2107570036C146937435 @default.
• W2107570036 hasConceptScore W2107570036C158154518 @default.
• W2107570036 hasConceptScore W2107570036C162324750 @default.
• W2107570036 hasConceptScore W2107570036C162853370 @default.
• W2107570036 hasConceptScore W2107570036C17744445 @default.
• W2107570036 hasConceptScore W2107570036C182306322 @default.
• W2107570036 hasConceptScore W2107570036C192975520 @default.
• W2107570036 hasConceptScore W2107570036C199539241 @default.
• W2107570036 hasConceptScore W2107570036C27548731 @default.
• W2107570036 hasConceptScore W2107570036C2779530757 @default.
• W2107570036 hasConceptScore W2107570036C39453970 @default.
• W2107570036 hasConceptScore W2107570036C84769239 @default.
• W2107570036 hasConceptScore W2107570036C94625758 @default.
• W2107570036 hasLocation W21075700361 @default.
• W2107570036 hasOpenAccess W2107570036 @default.
• W2107570036 hasPrimaryLocation W21075700361 @default.
• W2107570036 hasRelatedWork W1489332079 @default.
• W2107570036 hasRelatedWork W1533791506 @default.
• W2107570036 hasRelatedWork W2042637437 @default.
• W2107570036 hasRelatedWork W215355340 @default.
• W2107570036 hasRelatedWork W2213273082 @default.
• W2107570036 hasRelatedWork W2419061497 @default.
• W2107570036 hasRelatedWork W2514136239 @default.
• W2107570036 hasRelatedWork W2536496658 @default.
• W2107570036 hasRelatedWork W2592464914 @default.
• W2107570036 hasRelatedWork W2758268584 @default.
• W2107570036 hasRelatedWork W2902066177 @default.
• W2107570036 hasRelatedWork W2911202662 @default.
• W2107570036 hasRelatedWork W2969272227 @default.
• W2107570036 hasRelatedWork W3033442742 @default.

• next