FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2107777676> ?p ?o ?g. }

• W2107777676 abstract "Purpose - The purpose of this paper is to describe a method of estimating the likelihood that a person with particular characteristics will imitate a particular new behaviour (i.e. the use of an innovation). This estimation can be used to provide a new form of forecast for the likely market demand for an innovation. Design/methodology/approach - This method, termed imitation analysis, is based on imitation theories from the behavioural sciences and is applied in two recent case studies in The Netherlands: broadcast TV on mobile phones and a mobile friend-network service. Findings - These cases illustrate how: the market segments with the highest potential can be identified; marketing communication can be focused on specific issues important for each segment (e.g. based on the highest imitation potential); product design can be improved (by highlighting the characteristics with the most room for improving the imitation potential); and market demand can be modelled (the overall chance of imitation occurring). Practical implications - Management implications for the two services, as well as the usefulness of imitation analysis in forecasting studies, are discussed. Originality/value - The paper expands on original work published in this journal in 2005, showing the value of the approach in real-world settings. © Emerald Group Publishing Limited." @default.
• W2107777676 created "2016-06-24" @default.
• W2107777676 creator A5000530971 @default.
• W2107777676 creator A5030419987 @default.
• W2107777676 creator A5061406662 @default.
• W2107777676 creator A5090090370 @default.
• W2107777676 date "2009-01-23" @default.
• W2107777676 modified "2023-09-25" @default.
• W2107777676 title "Imitation analysis" @default.
• W2107777676 cites W1965158498 @default.
• W2107777676 cites W1983629797 @default.
• W2107777676 cites W1987802766 @default.
• W2107777676 cites W1995615372 @default.
• W2107777676 cites W2012995387 @default.
• W2107777676 cites W2025380177 @default.
• W2107777676 cites W2067669618 @default.
• W2107777676 cites W2096365673 @default.
• W2107777676 cites W2099465598 @default.
• W2107777676 cites W2106438008 @default.
• W2107777676 cites W2109783817 @default.
• W2107777676 cites W2111202739 @default.
• W2107777676 cites W2128348355 @default.
• W2107777676 cites W2152838072 @default.
• W2107777676 cites W2167142086 @default.
• W2107777676 cites W3121203183 @default.
• W2107777676 cites W3122135011 @default.
• W2107777676 cites W3124973809 @default.
• W2107777676 cites W4237397999 @default.
• W2107777676 cites W4250427559 @default.
• W2107777676 cites W4253543067 @default.
• W2107777676 doi "https://doi.org/10.1108/14601060910928157" @default.
• W2107777676 hasPublicationYear "2009" @default.
• W2107777676 type Work @default.
• W2107777676 sameAs 2107777676 @default.
• W2107777676 citedByCount "6" @default.
• W2107777676 countsByYear W21077776762012 @default.
• W2107777676 countsByYear W21077776762017 @default.
• W2107777676 countsByYear W21077776762023 @default.
• W2107777676 crossrefType "journal-article" @default.
• W2107777676 hasAuthorship W2107777676A5000530971 @default.
• W2107777676 hasAuthorship W2107777676A5030419987 @default.
• W2107777676 hasAuthorship W2107777676A5061406662 @default.
• W2107777676 hasAuthorship W2107777676A5090090370 @default.
• W2107777676 hasConcept C119857082 @default.
• W2107777676 hasConcept C126388530 @default.
• W2107777676 hasConcept C144024400 @default.
• W2107777676 hasConcept C144133560 @default.
• W2107777676 hasConcept C15744967 @default.
• W2107777676 hasConcept C162324750 @default.
• W2107777676 hasConcept C162853370 @default.
• W2107777676 hasConcept C190248442 @default.
• W2107777676 hasConcept C2524010 @default.
• W2107777676 hasConcept C2776291640 @default.
• W2107777676 hasConcept C2776950860 @default.
• W2107777676 hasConcept C2780378061 @default.
• W2107777676 hasConcept C33923547 @default.
• W2107777676 hasConcept C36289849 @default.
• W2107777676 hasConcept C40700 @default.
• W2107777676 hasConcept C41008148 @default.
• W2107777676 hasConcept C77805123 @default.
• W2107777676 hasConcept C90673727 @default.
• W2107777676 hasConceptScore W2107777676C119857082 @default.
• W2107777676 hasConceptScore W2107777676C126388530 @default.
• W2107777676 hasConceptScore W2107777676C144024400 @default.
• W2107777676 hasConceptScore W2107777676C144133560 @default.
• W2107777676 hasConceptScore W2107777676C15744967 @default.
• W2107777676 hasConceptScore W2107777676C162324750 @default.
• W2107777676 hasConceptScore W2107777676C162853370 @default.
• W2107777676 hasConceptScore W2107777676C190248442 @default.
• W2107777676 hasConceptScore W2107777676C2524010 @default.
• W2107777676 hasConceptScore W2107777676C2776291640 @default.
• W2107777676 hasConceptScore W2107777676C2776950860 @default.
• W2107777676 hasConceptScore W2107777676C2780378061 @default.
• W2107777676 hasConceptScore W2107777676C33923547 @default.
• W2107777676 hasConceptScore W2107777676C36289849 @default.
• W2107777676 hasConceptScore W2107777676C40700 @default.
• W2107777676 hasConceptScore W2107777676C41008148 @default.
• W2107777676 hasConceptScore W2107777676C77805123 @default.
• W2107777676 hasConceptScore W2107777676C90673727 @default.
• W2107777676 hasLocation W21077776761 @default.
• W2107777676 hasOpenAccess W2107777676 @default.
• W2107777676 hasPrimaryLocation W21077776761 @default.
• W2107777676 hasRelatedWork W118691607 @default.
• W2107777676 hasRelatedWork W119573946 @default.
• W2107777676 hasRelatedWork W1561507561 @default.
• W2107777676 hasRelatedWork W1572002078 @default.
• W2107777676 hasRelatedWork W1989850377 @default.
• W2107777676 hasRelatedWork W1996293067 @default.
• W2107777676 hasRelatedWork W2020069439 @default.
• W2107777676 hasRelatedWork W2025948318 @default.
• W2107777676 hasRelatedWork W2043839883 @default.
• W2107777676 hasRelatedWork W2134026646 @default.
• W2107777676 hasRelatedWork W2140273833 @default.
• W2107777676 hasRelatedWork W2751548865 @default.
• W2107777676 hasRelatedWork W2765797633 @default.
• W2107777676 hasRelatedWork W2806615289 @default.
• W2107777676 hasRelatedWork W2907251284 @default.
• W2107777676 hasRelatedWork W2917505222 @default.
• W2107777676 hasRelatedWork W2943490776 @default.
• W2107777676 hasRelatedWork W3091145283 @default.

• next