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- W2107833731 abstract "The present study begins to fill a gap in the recruitment literature by investigating whether the effects of negative publicity on organizational attractiveness can be mitigated by recruitment advertising and positive word-of-mouth. The accessibility-diagnosticity model was used as a theoretical framework to formulate predictions about the effects of these recruitment-related information sources. A mixed 2 x 2 experimental design was applied to examine whether initial assessments of organizational attractiveness based on negative publicity would improve at a second evaluation after exposure to a second, more positive information source. We found that both recruitment advertising and word-of-mouth improved organizational attractiveness, but word-of-mouth was perceived as a more credible information source. Self-monitoring did not moderate the impact of information source on organizational attractiveness." @default.
- W2107833731 created "2016-06-24" @default.
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- W2107833731 date "2005-10-08" @default.
- W2107833731 modified "2023-09-23" @default.
- W2107833731 title "Recruitment-Related Information Sources and Organizational Attractiveness: Can Something be Done about Negative Publicity?" @default.
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