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- W2108229717 abstract "The strategy of odd pricing, although common among retailers, has not received much attention from researchers. This study explores the perceptions of test subjects of odd and even prices at various price levels. Differences in perceptions were found in both high and medium price level products which were priced odd and even. Managerial implications are discussed and future research questions are developed." @default.
- W2108229717 created "2016-06-24" @default.
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- W2108229717 date "2014-11-06" @default.
- W2108229717 modified "2023-09-24" @default.
- W2108229717 title "An Exploratory Investigation of Perceptions of Odd and Even Pricing" @default.
- W2108229717 cites W2325520090 @default.
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- W2108229717 doi "https://doi.org/10.1007/978-3-319-13248-8_63" @default.
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