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• W2108267592 abstract "The form and content of the capitalist world economy is fast evolving and we find capital being increasingly concentrated and centralised as the battle of market competition intensifies. Companies have to keep running just to stay in the same place so intense is the competition. One of the factors that make the critical difference between the companies is the public perception of a business's value systems that are best exhibited by initiatives in discharging its Corporate Social Responsibility (CSR). However, there is a great deal of ambivalence and uncertainty about what CSR really means as well as what drives corporate to pursue it. We have undertaken a detailed literature review to delineate the various positions taken in understanding and explaining the concept of CSR especially how business relates to society and vice versa. In the process, we have examined the evolution of CSR and explained some of its critical facets. Then we have tried to relate these facets to the objective social reality, as we perceive it and posited our definition of CSR giving both the reason and rationality of what we say and why we say so. We have found that there has been a shift in the paradigms with both the academia and the industry moving from the altruistic standpoint to the strategic standpoint on CSR interventions." @default.
• W2108267592 created "2016-06-24" @default.
• W2108267592 creator A5025527787 @default.
• W2108267592 date "2007-01-01" @default.
• W2108267592 modified "2023-09-26" @default.
• W2108267592 title "Shifting paradigms of corporate social responsibility" @default.
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