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- W2108399054 abstract "在西方，商店形象已经历了近半个世纪的研究，而在中国，针对商店形象的研究则显得相对滞后。本文从商店形象概念的梳理，商店形象的属性维度构成，综述商店形象如何影响消费者惠顾行为，并提出在中国环境下，商店形象对消费者惠顾行为影响这一议题的未来研究方向。Store image has been the subject of research over the last 50 years in western academics. However, it seems a little bit hysteretic in Chinese academics. The primary purpose of this review is to de-scribe the definition of store image, illustrate the dimensions of store image and provide an over-view of how store image influence consumer patronage behavior. Combining with Chinese cir-cumstance, we give some suggestions to future research." @default.
- W2108399054 created "2016-06-24" @default.
- W2108399054 creator A5012310606 @default.
- W2108399054 date "2014-01-01" @default.
- W2108399054 modified "2023-09-25" @default.
- W2108399054 title "The Impact of Store Image on Consumer Behavior: A Review" @default.
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- W2108399054 doi "https://doi.org/10.12677/mom.2014.44011" @default.
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