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- W2108776239 abstract "The authors designed two instructional units—role‐playing and traditional—to examine if young children can be taught general and specific intent of television commercials. The results demonstrate that both treatment groups of children, ages six to seven, experienced significant increases in understanding of commercials." @default.
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- W2108776239 date "1983-06-01" @default.
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- W2108776239 title "Learning about television commercials: The impact of instructional units on children's perceptions of motive and intent" @default.
- W2108776239 cites W2076670351 @default.
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- W2108776239 doi "https://doi.org/10.1080/08838158309386490" @default.
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