Matches in SemOpenAlex for { <https://semopenalex.org/work/W2109269315> ?p ?o ?g. }
- W2109269315 abstract "The results of five field and laboratory experiments reveal a vs. money whereby activating time (vs. money) leads to a favorable shift in product attitudes and decisions. Because time increases focus on product experience, activating time (vs. money) augments one's personal connection with the product, thereby boosting attitudes and decisions. However, because money increases focus on product possession, the reverse effect can occur in cases where merely owning the product reflects the self (i.e., for prestige possessions, or for highly materialistic consumers). The vs. money proves robust across implicit and explicit methods of construct activation. Implications for research on the psychology of time and money are discussed." @default.
- W2109269315 created "2016-06-24" @default.
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- W2109269315 date "2009-08-01" @default.
- W2109269315 modified "2023-09-26" @default.
- W2109269315 title "'The Time vs. Money Effect': Shifting Product Attitudes and Decisions through Personal Connection" @default.
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