Matches in SemOpenAlex for { <https://semopenalex.org/work/W2109702505> ?p ?o ?g. }
- W2109702505 endingPage "145" @default.
- W2109702505 startingPage "133" @default.
- W2109702505 abstract "Sport sponsorship is a particular case within the sponsorship industry. It is distinct from the more philanthropic forms of sponsorship, which appear to be less motivated by commercial objectives, and which generally achieve less significant commercial returns (Calderon-Martinez, Mas-Ruiz & Nicolau-Gonzalbez, 2005). In this paper, the advantages of sport sponsorship are reviewed to identify why sport sponsorship is more popular than other forms of sponsorship. Despite this popularity, the sponsorship of sporting events and individuals also carries some risks. In this paper, we also review the risks, including generic risks such as the risk of news media reporting that is interpretive rather than objective. Other risks relate more directly to sports, particularly the effects of winning and losing on audience attitudes (or sponsorship objectives), and the impact of off-field behaviour otherwise unrelated to the event threatening the objectives of corporate sport sponsorship." @default.
- W2109702505 created "2016-06-24" @default.
- W2109702505 creator A5010637104 @default.
- W2109702505 creator A5047496734 @default.
- W2109702505 creator A5053368918 @default.
- W2109702505 date "2011-11-30" @default.
- W2109702505 modified "2023-09-24" @default.
- W2109702505 title "SPORT SPONSORSHIP: APPEAL AND RISKS" @default.
- W2109702505 cites W1536131088 @default.
- W2109702505 cites W1555329925 @default.
- W2109702505 cites W1577717013 @default.
- W2109702505 cites W163505639 @default.
- W2109702505 cites W1967514648 @default.
- W2109702505 cites W1968846176 @default.
- W2109702505 cites W1970482561 @default.
- W2109702505 cites W1971105688 @default.
- W2109702505 cites W1986918346 @default.
- W2109702505 cites W1986936900 @default.
- W2109702505 cites W1987885512 @default.
- W2109702505 cites W1989490874 @default.
- W2109702505 cites W1995974310 @default.
- W2109702505 cites W2001442493 @default.
- W2109702505 cites W2005806491 @default.
- W2109702505 cites W2006074296 @default.
- W2109702505 cites W2006472396 @default.
- W2109702505 cites W2007521568 @default.
- W2109702505 cites W2014665508 @default.
- W2109702505 cites W2027674570 @default.
- W2109702505 cites W2047951592 @default.
- W2109702505 cites W2048596239 @default.
- W2109702505 cites W2053135128 @default.
- W2109702505 cites W2054421956 @default.
- W2109702505 cites W2055350960 @default.
- W2109702505 cites W2055586249 @default.
- W2109702505 cites W2057349705 @default.
- W2109702505 cites W206907154 @default.
- W2109702505 cites W2087442759 @default.
- W2109702505 cites W2090579727 @default.
- W2109702505 cites W2091032597 @default.
- W2109702505 cites W2098691011 @default.
- W2109702505 cites W2104215889 @default.
- W2109702505 cites W2112017619 @default.
- W2109702505 cites W2113878533 @default.
- W2109702505 cites W2115103504 @default.
- W2109702505 cites W2127997533 @default.
- W2109702505 cites W2131437636 @default.
- W2109702505 cites W2144328377 @default.
- W2109702505 cites W2150957645 @default.
- W2109702505 cites W2156058313 @default.
- W2109702505 cites W2158984626 @default.
- W2109702505 cites W2159457769 @default.
- W2109702505 cites W2171302293 @default.
- W2109702505 cites W217551380 @default.
- W2109702505 cites W2182360507 @default.
- W2109702505 cites W2186933610 @default.
- W2109702505 cites W2230428936 @default.
- W2109702505 cites W2290559725 @default.
- W2109702505 cites W2308090940 @default.
- W2109702505 cites W2797027746 @default.
- W2109702505 cites W964394935 @default.
- W2109702505 cites W1583199882 @default.
- W2109702505 hasPublicationYear "2011" @default.
- W2109702505 type Work @default.
- W2109702505 sameAs 2109702505 @default.
- W2109702505 citedByCount "4" @default.
- W2109702505 countsByYear W21097025052012 @default.
- W2109702505 countsByYear W21097025052015 @default.
- W2109702505 countsByYear W21097025052016 @default.
- W2109702505 countsByYear W21097025052021 @default.
- W2109702505 crossrefType "journal-article" @default.
- W2109702505 hasAuthorship W2109702505A5010637104 @default.
- W2109702505 hasAuthorship W2109702505A5047496734 @default.
- W2109702505 hasAuthorship W2109702505A5053368918 @default.
- W2109702505 hasConcept C112698675 @default.
- W2109702505 hasConcept C121332964 @default.
- W2109702505 hasConcept C144133560 @default.
- W2109702505 hasConcept C15952604 @default.
- W2109702505 hasConcept C162324750 @default.
- W2109702505 hasConcept C162853370 @default.
- W2109702505 hasConcept C168074093 @default.
- W2109702505 hasConcept C17744445 @default.
- W2109702505 hasConcept C187736073 @default.
- W2109702505 hasConcept C199539241 @default.
- W2109702505 hasConcept C2778449503 @default.
- W2109702505 hasConcept C2779662365 @default.
- W2109702505 hasConcept C2780586970 @default.
- W2109702505 hasConcept C39549134 @default.
- W2109702505 hasConcept C58223718 @default.
- W2109702505 hasConcept C62520636 @default.
- W2109702505 hasConcept C84307487 @default.
- W2109702505 hasConceptScore W2109702505C112698675 @default.
- W2109702505 hasConceptScore W2109702505C121332964 @default.
- W2109702505 hasConceptScore W2109702505C144133560 @default.
- W2109702505 hasConceptScore W2109702505C15952604 @default.
- W2109702505 hasConceptScore W2109702505C162324750 @default.
- W2109702505 hasConceptScore W2109702505C162853370 @default.
- W2109702505 hasConceptScore W2109702505C168074093 @default.
- W2109702505 hasConceptScore W2109702505C17744445 @default.