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• W2110116009 abstract "The advent of service-dominant logic has led to increasing attention being given to value experienced by customers in the marketing literature. Customers’ shopping value is multidimensional and consists of two dimensions, namely utilitarian value and hedonic value. The main objective of this study was to determine whether selected constructs impact on value and whether value impacts on loyalty amongst customers of a firm operating in the South African supermarket industry. The findings indicate that satisfaction has the strongest relationship with utilitarian value, which, in turn, has a strong relationship with customer loyalty. More loyalty will not result from an increase in the hedonic value that a supermarket customer experiences, regardless of an enhanced shopping experience." @default.
• W2110116009 created "2016-06-24" @default.
• W2110116009 creator A5084406736 @default.
• W2110116009 date "2013-06-01" @default.
• W2110116009 modified "2023-09-27" @default.
• W2110116009 title "The influence of value on loyalty in the supermarket industry" @default.
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• W2110116009 doi "https://doi.org/10.1556/aoecon.63.2013.2.3" @default.
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