Matches in SemOpenAlex for { <https://semopenalex.org/work/W2110275488> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W2110275488 endingPage "1084" @default.
- W2110275488 startingPage "1072" @default.
- W2110275488 abstract "Purpose Cask wine (bag‐in‐box, soft pack) has not received considerable attention in wine marketing research, but interest among winemakers and consumers has been increasing steadily. However, little is known about what drives consumer preferences for cask wine and, furthermore, what the profile of the cask wine consumer is. This study aims at filling this gap. Design/methodology/approach Based on a web‐based survey, the best‐worst scaling (BWS) method was applied to measure the importance of attributes that Greek consumers assign when choosing cask wine. Then, a latent class clustering analysis based on the importance ratings of the attributes was applied in order to segment the Greek cask wine market. Findings The most important attributes were found to be price, quality and convenience packaging, whereas brand, grape variety and origin were found to be the least important ones. In relation to structure, the Greek cask wine market was found to consist of four distinct segments that were labelled as connoisseurs, convenience seekers, experienced and risk averse. These segments showed differences in relation to their past experience and in the importance given to intrinsic (quality, taste, origin) as opposed to extrinsic cues (brand, price, convenience packaging). Research limitations/implications Two main strategic directions are suggested to Greek cask wine producers: they can either maintain the current approach to the market by providing a “simple”, not particularly refined wine, or adopt a sustainable eco‐friendly positioning. Originality/value This study contributes to the understanding of what drives consumers' preferences for cask wine, something that few studies have done until now. Moreover, this is the first study to use the BWS method for this type of product." @default.
- W2110275488 created "2016-06-24" @default.
- W2110275488 creator A5004629197 @default.
- W2110275488 creator A5013451133 @default.
- W2110275488 creator A5075151021 @default.
- W2110275488 date "2012-08-03" @default.
- W2110275488 modified "2023-10-09" @default.
- W2110275488 title "What drives Greek consumer preferences for cask wine?" @default.
- W2110275488 cites W1971092305 @default.
- W2110275488 cites W1973916850 @default.
- W2110275488 cites W2061675013 @default.
- W2110275488 cites W2063032996 @default.
- W2110275488 doi "https://doi.org/10.1108/00070701211252057" @default.
- W2110275488 hasPublicationYear "2012" @default.
- W2110275488 type Work @default.
- W2110275488 sameAs 2110275488 @default.
- W2110275488 citedByCount "29" @default.
- W2110275488 countsByYear W21102754882013 @default.
- W2110275488 countsByYear W21102754882014 @default.
- W2110275488 countsByYear W21102754882015 @default.
- W2110275488 countsByYear W21102754882016 @default.
- W2110275488 countsByYear W21102754882017 @default.
- W2110275488 countsByYear W21102754882018 @default.
- W2110275488 countsByYear W21102754882019 @default.
- W2110275488 countsByYear W21102754882020 @default.
- W2110275488 countsByYear W21102754882021 @default.
- W2110275488 countsByYear W21102754882022 @default.
- W2110275488 countsByYear W21102754882023 @default.
- W2110275488 crossrefType "journal-article" @default.
- W2110275488 hasAuthorship W2110275488A5004629197 @default.
- W2110275488 hasAuthorship W2110275488A5013451133 @default.
- W2110275488 hasAuthorship W2110275488A5075151021 @default.
- W2110275488 hasConcept C111472728 @default.
- W2110275488 hasConcept C112698675 @default.
- W2110275488 hasConcept C127413603 @default.
- W2110275488 hasConcept C138885662 @default.
- W2110275488 hasConcept C144133560 @default.
- W2110275488 hasConcept C162853370 @default.
- W2110275488 hasConcept C185592680 @default.
- W2110275488 hasConcept C2779530757 @default.
- W2110275488 hasConcept C2780858604 @default.
- W2110275488 hasConcept C31903555 @default.
- W2110275488 hasConcept C548081761 @default.
- W2110275488 hasConcept C55952523 @default.
- W2110275488 hasConceptScore W2110275488C111472728 @default.
- W2110275488 hasConceptScore W2110275488C112698675 @default.
- W2110275488 hasConceptScore W2110275488C127413603 @default.
- W2110275488 hasConceptScore W2110275488C138885662 @default.
- W2110275488 hasConceptScore W2110275488C144133560 @default.
- W2110275488 hasConceptScore W2110275488C162853370 @default.
- W2110275488 hasConceptScore W2110275488C185592680 @default.
- W2110275488 hasConceptScore W2110275488C2779530757 @default.
- W2110275488 hasConceptScore W2110275488C2780858604 @default.
- W2110275488 hasConceptScore W2110275488C31903555 @default.
- W2110275488 hasConceptScore W2110275488C548081761 @default.
- W2110275488 hasConceptScore W2110275488C55952523 @default.
- W2110275488 hasIssue "8" @default.
- W2110275488 hasLocation W21102754881 @default.
- W2110275488 hasOpenAccess W2110275488 @default.
- W2110275488 hasPrimaryLocation W21102754881 @default.
- W2110275488 hasRelatedWork W1493059839 @default.
- W2110275488 hasRelatedWork W165173443 @default.
- W2110275488 hasRelatedWork W19733827 @default.
- W2110275488 hasRelatedWork W2093807978 @default.
- W2110275488 hasRelatedWork W2108881810 @default.
- W2110275488 hasRelatedWork W3166354313 @default.
- W2110275488 hasRelatedWork W317722787 @default.
- W2110275488 hasRelatedWork W4312969974 @default.
- W2110275488 hasRelatedWork W4366286974 @default.
- W2110275488 hasRelatedWork W2461796616 @default.
- W2110275488 hasVolume "114" @default.
- W2110275488 isParatext "false" @default.
- W2110275488 isRetracted "false" @default.
- W2110275488 magId "2110275488" @default.
- W2110275488 workType "article" @default.