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• W2110308812 abstract "Article history: Received October 30, 2013 Received in revised format 30 November 2013 Accepted 9 January 2014 Available online January 2" @default.
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• W2110308812 date "2014-01-01" @default.
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• W2110308812 title "An investigation on effects of perceived value on brand popularity and brand loyalty: A B2B case study" @default.
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• W2110308812 doi "https://doi.org/10.5267/j.msl.2014.1.020" @default.
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