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- W2110694538 startingPage "1899" @default.
- W2110694538 abstract "New ideas, products, and practices take time to diffuse, a fact that is often attributed to some form of heterogeneity among potential adopters. This paper examines three broad classes of diffusion models—contagion, social influence, and social learning—and shows how to incorporate heterogeneity into each at a high level of generality without losing analytical tractability. Each type of model leaves a characteristic “footprint” on the shape of the adoption curve which provides a basis for discriminating empirically between them. The approach is illustrated using the classic study of Ryan and Gross (1943) on the diffusion of hybrid corn. (JEL D83, O33, Q16, Z13)" @default.
- W2110694538 created "2016-06-24" @default.
- W2110694538 creator A5062656637 @default.
- W2110694538 date "2009-12-01" @default.
- W2110694538 modified "2023-10-11" @default.
- W2110694538 title "Innovation Diffusion in Heterogeneous Populations: Contagion, Social Influence, and Social Learning" @default.
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- W2110694538 doi "https://doi.org/10.1257/aer.99.5.1899" @default.
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