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- W2111002997 abstract "Because it is expressly designed for the rapid and widespread distribution of information, and because marketing is an information-based function, the Internet, with its World Wide Web, is potentially a very powerful marketing tool for sport organizations. However, like any tool, the Web can be used more or less effectively. What makes proper utilization of the Web as a marketing tool especially difficult is its relative novelty and complexity. This paper identifies five key issues that must be addressed by sport organizations wishing to make the most effective use of the Internet as a marketing tool. These issues are: Online Information Modalities, Client-Organization Integration, Internet Positioning, Effectiveness Evaluation, and Security. How and why each issue is important to determining Internet marketing success is explained, and strategies for addressing the issues are outlined and discussed." @default.
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- W2111002997 date "2007-01-01" @default.
- W2111002997 modified "2023-09-24" @default.
- W2111002997 title "Playing the Web Game Well: Five Ways to Win" @default.
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