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- W2111279423 abstract "The concept of the business case for sustainability has been established in both the sustainability literature and in business practice to mean the pursuit of sustainability should increase an organisation’s economic performance otherwise no business case to pursue sustainability exists. The inherent weakness in the business case approach is the singular focus on economic performance to evaluate sustainability projects which always contain environmental, social and economic components. This paper begins with a review of the literature pertaining to the business case for sustainability prior to introducing the idea of a social case for business sustainability. This leads to the development of the broader social case framework using Storberg-Walker’s Five Components of Conceptual Development methodology. This social case framework shows the potential for stakeholder well-being to be affected by numerous social impacts caused by business activities across a broad range of impact categories. Application of the social case framework is demonstrated using the case of Coca-Cola in Kerala, India leading to the conclusion that the effectiveness of sustainability project evaluation is increased by combining the business and social case frameworks to assess potential impacts prior to sustainability project implementation." @default.
- W2111279423 created "2016-06-24" @default.
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- W2111279423 date "2014-07-01" @default.
- W2111279423 modified "2023-09-28" @default.
- W2111279423 title "Building a social case for business sustainability" @default.
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