FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2111889013> ?p ?o ?g. }

• W2111889013 endingPage "213" @default.
• W2111889013 startingPage "203" @default.
• W2111889013 abstract "Even though many people have been searching for the holy grail of holistic marketing communication planning, no one seems to have succeeded. Communication planners are often left with data that only cover individual disciplines like advertising or with performance measures that cannot be deconstructed to a sufficiently low level. In business-to-business (B2B) markets in particular, where advertising is only a marginal part of the promotional mix, marketers must often rely on their instinct. This is only further complicated by the last decade's diffusion of online communication, which has added an entire new range of communication possibilities. This study builds on the premise that the target audiences' preferences for communication matter, and shows that conjoint analysis is an excellent tool for the measurement of such communication and channel preferences. The validation takes place in a B2B setting with specific focus on the prioritisation of offline versus online communication." @default.
• W2111889013 created "2016-06-24" @default.
• W2111889013 creator A5085451259 @default.
• W2111889013 date "2008-06-01" @default.
• W2111889013 modified "2023-09-27" @default.
• W2111889013 title "Planning of online and offline B2B promotion with conjoint analysis" @default.
• W2111889013 cites W1524330738 @default.
• W2111889013 cites W1574995386 @default.
• W2111889013 cites W1578056504 @default.
• W2111889013 cites W1983799481 @default.
• W2111889013 cites W2005020530 @default.
• W2111889013 cites W2026715697 @default.
• W2111889013 cites W2053358756 @default.
• W2111889013 cites W2078282899 @default.
• W2111889013 cites W2083329137 @default.
• W2111889013 cites W2088420637 @default.
• W2111889013 cites W2090315065 @default.
• W2111889013 cites W2101713682 @default.
• W2111889013 cites W2110638361 @default.
• W2111889013 cites W2121959576 @default.
• W2111889013 cites W2135069801 @default.
• W2111889013 cites W2149164311 @default.
• W2111889013 cites W2193038455 @default.
• W2111889013 cites W2891511422 @default.
• W2111889013 cites W4229767965 @default.
• W2111889013 cites W4235909663 @default.
• W2111889013 cites W4239573538 @default.
• W2111889013 cites W4242609504 @default.
• W2111889013 cites W4247537673 @default.
• W2111889013 cites W4249344225 @default.
• W2111889013 cites W4255576198 @default.
• W2111889013 doi "https://doi.org/10.1057/jt.2008.11" @default.
• W2111889013 hasPublicationYear "2008" @default.
• W2111889013 type Work @default.
• W2111889013 sameAs 2111889013 @default.
• W2111889013 citedByCount "4" @default.
• W2111889013 countsByYear W21118890132017 @default.
• W2111889013 countsByYear W21118890132019 @default.
• W2111889013 countsByYear W21118890132020 @default.
• W2111889013 countsByYear W21118890132022 @default.
• W2111889013 crossrefType "journal-article" @default.
• W2111889013 hasAuthorship W2111889013A5085451259 @default.
• W2111889013 hasBestOaLocation W21118890131 @default.
• W2111889013 hasConcept C110875604 @default.
• W2111889013 hasConcept C112698675 @default.
• W2111889013 hasConcept C12713177 @default.
• W2111889013 hasConcept C136764020 @default.
• W2111889013 hasConcept C138885662 @default.
• W2111889013 hasConcept C144133560 @default.
• W2111889013 hasConcept C154945302 @default.
• W2111889013 hasConcept C162324750 @default.
• W2111889013 hasConcept C162853370 @default.
• W2111889013 hasConcept C175444787 @default.
• W2111889013 hasConcept C187008535 @default.
• W2111889013 hasConcept C2778023277 @default.
• W2111889013 hasConcept C2778054375 @default.
• W2111889013 hasConcept C2781249084 @default.
• W2111889013 hasConcept C2781270358 @default.
• W2111889013 hasConcept C2992496598 @default.
• W2111889013 hasConcept C3232509 @default.
• W2111889013 hasConcept C41008148 @default.
• W2111889013 hasConcept C41895202 @default.
• W2111889013 hasConcept C512338625 @default.
• W2111889013 hasConcept C518677369 @default.
• W2111889013 hasConcept C78458016 @default.
• W2111889013 hasConcept C86803240 @default.
• W2111889013 hasConceptScore W2111889013C110875604 @default.
• W2111889013 hasConceptScore W2111889013C112698675 @default.
• W2111889013 hasConceptScore W2111889013C12713177 @default.
• W2111889013 hasConceptScore W2111889013C136764020 @default.
• W2111889013 hasConceptScore W2111889013C138885662 @default.
• W2111889013 hasConceptScore W2111889013C144133560 @default.
• W2111889013 hasConceptScore W2111889013C154945302 @default.
• W2111889013 hasConceptScore W2111889013C162324750 @default.
• W2111889013 hasConceptScore W2111889013C162853370 @default.
• W2111889013 hasConceptScore W2111889013C175444787 @default.
• W2111889013 hasConceptScore W2111889013C187008535 @default.
• W2111889013 hasConceptScore W2111889013C2778023277 @default.
• W2111889013 hasConceptScore W2111889013C2778054375 @default.
• W2111889013 hasConceptScore W2111889013C2781249084 @default.
• W2111889013 hasConceptScore W2111889013C2781270358 @default.
• W2111889013 hasConceptScore W2111889013C2992496598 @default.
• W2111889013 hasConceptScore W2111889013C3232509 @default.
• W2111889013 hasConceptScore W2111889013C41008148 @default.
• W2111889013 hasConceptScore W2111889013C41895202 @default.
• W2111889013 hasConceptScore W2111889013C512338625 @default.
• W2111889013 hasConceptScore W2111889013C518677369 @default.
• W2111889013 hasConceptScore W2111889013C78458016 @default.
• W2111889013 hasConceptScore W2111889013C86803240 @default.
• W2111889013 hasIssue "3" @default.
• W2111889013 hasLocation W21118890131 @default.
• W2111889013 hasOpenAccess W2111889013 @default.
• W2111889013 hasPrimaryLocation W21118890131 @default.
• W2111889013 hasRelatedWork W2111889013 @default.
• W2111889013 hasRelatedWork W2168883446 @default.
• W2111889013 hasRelatedWork W2183087446 @default.
• W2111889013 hasRelatedWork W2339805494 @default.
• W2111889013 hasRelatedWork W2733746588 @default.

• next