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• W2113083390 abstract "We develop a framework for the optimal bundling problem of a multiproduct monopolist, who provides goods to consumers with private valuations that are random draws from a distribution with heavy tails. We show that in the Vickrey auction setting, the buyers prefer separate provision of the goods to any bundles. We also provide a complete characterization of the optimal bundling strategies for a monopolist producer, who provides goods for profit-maximizing prices. For products with low marginal costs, the seller's optimal strategy is to provide goods separately when consumers' valuations are heavy-tailed and in a single bundle when valuations are thin-tailed. These conclusions are reversed for goods with high marginal costs. For simplicity, we use a specific class of independent and identically distributed random variables, but our results can be generalized to include dependence, skewness, and the case of nonidentical one-dimensional distributions." @default.
• W2113083390 created "2016-06-24" @default.
• W2113083390 creator A5018240070 @default.
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• W2113083390 date "2010-11-01" @default.
• W2113083390 modified "2023-10-13" @default.
• W2113083390 title "Optimal Bundling Strategies Under Heavy-Tailed Valuations" @default.
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• W2113083390 doi "https://doi.org/10.1287/mnsc.1100.1234" @default.
• W2113083390 hasPublicationYear "2010" @default.
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